NEWS: Report: Aston Martin Scales Back Rapide Production By 50 Percent

June 16, 2011
2011 Aston Martin Rapide Front Three Quarter1
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After announcing that production of the Rapide sedan would move to its Gaydon factory in Warwickshire, England facility, Autocar is now reporting that Aston Martin will half output of its sexy four-door sports car.
Autocar reports that production of the luxury sedan will fall to only 25 units per day, bringing the annual total to around 1250. That is a little more than half of the 2000 originally planned to be produced per year when the car was introduced in 2008. Production reportedly even came to a stop last month, and suppliers were notified that “no more components would be needed for the month.”
Since the global financial meltdown a few years ago, the brand’s sales have been cut in half, and the market for luxury cars has remained soft. The move could help to keep any inventory down, and hedge against further downturns in the market.

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This all comes on the heels of Aston announcing that it would end its deal with Magna Steyr next year -- six years early -- and move production of the Rapide from Austria to its own facility in England. Could the reduced output be part of a move so secure all production in-house? If so, we wouldn’t be surprised.
Source: Autocar
2011 Aston Martin Rapide Front1

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