The return of the Alfa Romeo brand to the U.S. will come at least six months later than was planned, according to a report from Automotive News. Although Fiat CEO Sergio Marchionne had promised Alfa would return to the North American market by late 2012, the brand now may not launch here until mid-2013.
The delay stems from the fact that the European launch of the Alfa Romeo Giulia has been pushed back, apparently due to manufacturing and design issues. The car, offered as a sedan and station wagon, was meant to be the first Alfa model to return to the U.S. market. In the European market, the Giulia replaces the 159 sedan and will be positioned to compete with the BMW 3 Series.
The Giulia platform will give birth to the replacements for the Chrysler 200 and Dodge Avenger. Yet the introduction of those models will also be delayed, because Marchionne is reportedly “not happy” with the styling proposed by Chrysler designers based in Michigan.
If and when Alfa Romeo does return to selling cars in the U.S. market, it will do so at dealerships shared with the Fiat brand. The brand is likely to follow the Giulia with the Giulietta hatchback, the MiTo hatchback, a convertible, and a compact SUV based on a Jeep platform.
Source: Automotive News