Report: Aging Car Buyers Like Aging Cars, Newer Models on the Way

2011-buick-lucerne-super-x11bu_lu001-06222010-united-states

A new report on the top ten cars purchased by senior citizens in the United States has found one unusual thing: many senior-purchased car models have been discontinued since the study period ended.

The report comes from TrueCar.com, which found the ten cars that were predominantly purchased by senior citizens over the last two years. The list included entries from Korean, Japanese, and American automakers, but one thread did string a few of them together: four of the ten cars are no longer manufactured.

The four cars that were predominantly delivered to seniors -- and are now dead -- were the Lincoln Town Car (90 percent were purchased by seniors), Buick Lucerne (87 percent), Cadillac DTS (85 percent), and Cadillac STS (71 percent). As it so happens, all four model lines are no longer in series production.

There’s a silver lining to this black cloud, however: many of the cars on the list are also being updated. The DTS and STS have made way for the imminent release of the XTS sedan, which blends the sportier character of the STS with the luxury of the DTS. That model may make an appearance in the more distant future as a Buick, to replace the Lucerne, although that is unconfirmed. Furthermore, Lincoln is convinced that its facelifted MKS will entice Town Car buyers into considering its largest sedan.

Interestingly, the vast majority of the list has recently been updated, or is scheduled for a refresh sooner than later. The Hyundai Azera, which claimed the number ten spot (with 25 percent senior buyers), will make way for a new model come next year. The Buick LaCrosse (number six, 59 percent) now offers eAssist mild hybrid technology, and the Lincoln MKZ is rumored to receive a serious update as part of Lincoln’s across-the-board upgrades.

Will the new models please the so-called Greatest Generation, with its large-car-hungry members? Industry spokespeople say yes: Cadillac spokesman Dave Caldwell told us he’s confident the XTS will satisfy former DTS and STS fans. “It puts us exactly where we want to be,” he said. “It puts high technology in a modern car, that still keeps the elements [seniors] enjoy.”

Lincoln Town Car 90 percent
Buick Lucerne 87 percent
Cadillac DTS 85 percent
Cadillac CTS 74 percent
Cadillac STS 71 percent
Buick LaCrosse 59 percent
Lincoln MKZ 54 percent
Toyota Avalon 54 percent
Chevrolet Impala 51 percent
Hyundai Azera 25 percent
Source: TrueCar.com via Detroit News

Lincoln Town Car 90 percent
Buick Lucerne 87 percent
Cadillac DTS 85 percent
Cadillac CTS 74 percent
Cadillac STS 71 percent
Buick LaCrosse 59 percent
Lincoln MKZ 54 percent
Toyota Avalon 54 percent
Chevrolet Impala 51 percent
Hyundai Azera 25 percent

buyer's guide

Find vehicle reviews, photos, & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP