Record Rollout: Rolls-Royce Sees Strong Demand for New Products

Automobile Staff
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Even in a lackluster economy, there is no rest for the weary -- or the wealthy. Rolls-Royce has posted record sales gains for the first half of 2010, and is now competing with worldwide product demand.

Led by high demand in China and other Asian markets, Rolls-Royce has been working hard to keep pace, and produced 300 cars in June. That figure may seem low when compared to other automakers' June numbers, but that's four times as many Rollers as the manufacturer produced in June 2009.

"This is an excellent interim result and we are well on our way to meeting our target of at least doubling our 2009 sales result," said Rolls-Royce CEO Torsten Müller-Ötvös.

Even at a rate of 15 cars a day, the company's Goodwood factory, located in West Sussex, England, is sold out of Ghosts through September and Phantoms through October. The news of positive sales results in the Asia/Pacific region comes after Rolls-Royce opened its eighth showroom in China.

And do the target customers still have a taste for Grey Poupon? Not necessarily.

"We are experiencing solid demand for our cars throughout China, increasingly from customers in their early 30s or even as young as their 20s, proving that, our brand has been successful in broadening its appeal," said Jenny Zheng, general manager for Greater China.

Source: Rolls-Royce

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