Though not exactly a bombshell of an announcement, Top Gear, the BBC2 show about all things automotive, has selected a Kia Cee'd as its newest reasonably priced track car.
On Sunday, the Kia Cee'd joined the ranks of the Suzuki Liana and Chevrolet Lacetti as Top Gear's Reasonably Priced Car. The Reasonably Priced Car has the distinction of being vetted by the Stig, and subsequently flogged at the Top Gear test track by visiting celebrities.
Presenter Jeremy Clarkson described the Cee'd as "engineered in Korea, built in Slovakia, and finished in brown."
"The last time Top Gear paid us any attention I think they tried to build one of our cars out of washing machines," said Stephen Kitson, Kia U.K. communications director, "so this is quite a step forward in their understanding of just how Kia has changed over the last six years.
"[The Cee'd] should stand up well to anything the star guests can throw at it," Kitson said.
In the U.S., the Forte stickers for about $14,000. Was the Cee'd the right choice for Top Gear?
Which car would you have chosen to replace the reasonably priced car? Let us know what you think in comments below.