Ram Expands Power Wagon Offerings; Ram 1500 Gains Camo Edition

Enthusiast specials are always a good thing in our book, and Ram is adding two more to its lineup. Ram will be adding a base Power Wagon ST, and a lavishly equipped Power Wagon Laramie to its Power Wagon line up. Ram will also launch a new special edition Ram 1500 for its outdoors-minded customers, dubbed the Ram 1500 Mossy Oak Edition.

Still only available in the 2500 series, the Ram Power Wagon will now be available as the Power Wagon ST, and the Power Wagon Laramie, while the current Power Wagon gets an SLT designation..

The Power Wagon ST features the same off road capability as the other Power Wagons, while losing all of the excess chrome from the other models. Ram expects the Power Wagon ST to be popular with commercial industries that need a truck for daily off-road duty – like fire and emergency services, mining and oil companies, and forestry services. Using a heavy duty off-roader for commercial services isn’t unheard of; in fact the Border Patrol uses a few Ford F-150 SVT Raptors to help it patrol vast swathes of uninhabited desert along the U.S.-Mexico border.

Less appealing to commercial services is the Ram 2500 Power Wagon Laramie. Loaded to the gills with stuff you’ll never need out on the trails, the Power Wagon Laramie comes standard with leather seats, a premium audio system, and the ever-important wood grain dash. Outside, the Power Wagon Laramie adds chrome mirrors and unique badging to the Power Wagon SLT package.

As for pricing, the Power Wagon SLT gets a modest price bump from $46,060 to $46,560. The Power Wagon Laramie starts at $51,995, and the ‘base’ Power Wagon ST starts at $42,620.

In other Ram news, Ram also announced the new special edition Ram 1500 Mossy Oak Edition. Created in conjunction with Mossy Oak camouflage, the Ram Outdoorsman-based Mossy Oak Edition was created because the majority of Ram owners like to work for their meals. According to Ram, its Ram 1500 demographics show that 30 percent love to hunt, and 44 percent like to fish.

The $39,910 Ram Mossy Oak Edition is distinguished from the ‘lesser’ Ram Outdoorsman outside by Mossy Oak’s “Breakup Infinity” camouflage pattern adorning the truck’s bed caps and tailgate, along with a Mossy Oak logo on the rear quarter panel.

But the camo treatment doesn’t’ stop at the exterior. The door panel inserts and center console are adorned with the outdoorsy motif. Rounding out the interior are Mossy Oak logos adorning each headrest.

The Ram 1500 Mossy Oak Edition is available only with four-wheel drive as a Crew Cab, and will hit dealerships with the new Power Wagon in December.

Source: Ram

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