Ram Adds Dash of Luxury With New 2012 Laramie Limited

2012-ram-laramie-limited-front-three-quarter

Ram isn’t exactly a stranger to the world of luxuriously-appointed pickup trucks (remember the Laramie Longhorn?), but it is offering yet another premium model – the new Laramie Limited – for the 2012 model year.

The Laramie Limited package will be offered on 1500, 2500, and 3500 Ram models fitted with either crew or mega cabs. Regardless of the truck series, the Laramie Limited package goes for a clean, elegant exterior appearance. The traditional bodyside emblems are deleted, while new chrome accent strips run along the doors. Chrome is also used to dress up the mirror caps, step bars, door handles, and grille – which, we’re told, borrows its inserts from the Ram Sport model. 1500 models wear 20-inch aluminum wheels borrowed from the Laramie Longhorn, while HD models make do with 17-inch polished aluminum rolling stock.

Like the Laramie Longhorn, the Larmie Limited aims to dress up the interior with premium materials, but designers aimed for a clean, contemporary look in lieu of the Longhorn’s wild, wild west theme. Seats are upholstered in slate leather with graystone piping and contrast stitching. Leather stitched in a similar fashion also adorns the instrument binnacle, center console lid, and door panels, while trim panels are given a piano black finish. Berber carpets, bright chrome vent trim, and unique gauges – which bear the tagline “Designed in Detroit” – are also part of the package.

Unsurprisingly, there’s quite a bit of standard equipment found to go along with the snazzy decor. Front seating surfaces are heated and cooled, while rear outboard positions are heated. Chrysler’s uConnect touchscreen navigation/infotainment system is standard equipment.

Ram plans on rolling out the truck at this year’s Chicago Auto Show in February, and will be available at dealers come late spring. Pricing hasn’t been announced, but seeing as content largely mirrors that of the Laramie Longhorn, we wouldn’t be surprised if the MSRP also falls close to the $45,000 mark.

Source: Chrysler

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