Racking Up Sales: Hyundai, Kia Continue Sales Success in US Market

Note to the auto industry: Young vehicles touting impressive fuel economy, notable safety ratings, and stylish designs sell big, at least in the US market. Both Kia and Hyundai understand this concept and have posted some record-setting sales numbers.

Let’s start with bigger cousin, Hyundai. The brand sold 61,873 units in March, which is up 32% versus the same time last year, and up 42% versus February 2011. For the year, sales are up 28% to 142,620 units.

As expected, the recently launched Sonata and Elantra sedans led the way on the sales charts. Combined, their sales were up 55% against March 2010. They represented 68% of the total Hyundai volume that was moved off dealer lots.

Here are the numbers:

CARLINE MAR/2011 MAR/2010 CY/2011 CY/2010
ACCENT 5,739 4,233 14,487 15,288
SONATA 22,894 18,935 51,878 31,747
ELANTRA 19,255 8,225 41,203 23,881
SANTA FE 5,701 9,548 14,392 24,716
AZERA 199 225 522 698
TUCSON 4,508 3,084 10,713 8,041
VERACRUZ 672 607 1,809 1,561
GENESIS 2,664 2,145 6,888 5,577
EQUUS 241 n/a 728 n/a
TOTAL 61,873 47,002 142,620 111,509
Kia attained its own best ever sales month to date with a total of 44,179 units sold in March. That marks a 44.7% increase over March of last year, and a growth of 34.7% versus February 2011.

The Sorento SUV and funky-looking Soul headed the sales charts. Surpassing its own company forecasts was the Equus which captured a 6% market share for the year-to-date timeframe.

CARLINE MAR/2011 MAR/2010 CY/2011 CY/2010
ACCENT 5,739 4,233 14,487 15,288
SONATA 22,894 18,935 51,878 31,747
ELANTRA 19,255 8,225 41,203 23,881
SANTA FE 5,701 9,548 14,392 24,716
AZERA 199 225 522 698
TUCSON 4,508 3,084 10,713 8,041
VERACRUZ 672 607 1,809 1,561
GENESIS 2,664 2,145 6,888 5,577
EQUUS 241 n/a 728 n/a
TOTAL 61,873 47,002 142,620 111,509
MONTH OF MARCH Year-To-Date
Model 2011 2010 2011 2010
Rio 2,070 2,231 4,885 6,578
Spectra 1 46 1 148
Forte 7,533 4,830 18,167 12,894
Optima 6,891 3,633 15,554 9,266
Amanti - 31 1 97
Sportage 4,715 1,414 11,704 3,264
Sorento - 59 - 691
MY’11 Sorento 11,071 9,156 27,828 24,761
Sedona 1,797 2,491 4,266 4,397
Rondo 9 932 40 1,753
Borrego 64 593 271 1,996
Soul 10,028 5,106 22,057 10,851
Total 44,179 30,522 104,774 76,696
S.Me8500 Wave
No word less than impressive can describe the market strategy, quality and product execution by Hyundai\Kia.

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