Pricey Midsizer: Kia Optima Limited Starts at $35,275

Is there a market for an upscale Kia? The Korean automaker certainly hopes so. Kia introduced the Optima SX Limited at last year's Chicago auto show as a luxurious range-topper for its midsize family sedan, and featured it prominently in its Super Bowl ad. Today, Kia has announced that the Optima SX Limited will start at $35,275, making it more expensive than any Kia yet.

Though $7700 more expensive than the former top-of-the-line Optima SX, the Optima SX Limited brings a lot to the table. The 2013 Optima SX Limited gets unique 18-inch chrome wheels, red brake calipers, LED daytime running lamps, and a chrome-accented rear spoiler. Inside, the Optima SX Limited gets black or white Nappa leather wrapped around the seats, center console, and door panels. The interior also receives wood accents trimming the steering wheel, door, and shift knob.

Like the Optima SX on which it's based, the 2013 Optima SX Limited is powered by Kia's stout 2.0-liter turbocharged I-4 that produces 274 hp and 269 lb-ft of torque, mated to a six-speed automatic transmission.

Kia expects 10 percent of Optima buyers to opt for the Limited package, but would you be willing to drop $35,275 on a Kia Optima SX Limited? If not, what would you get? Let us know in the comments below.

Source: Kia


Paul Dean
This should be the last year for the Kia Limited. The Optima SX w/turbo enjine is the best buy in the auto market for looks, comfort, safety, and economy. Don't mess with what don't need fixing !!
Derek O
Nope. When I think of Korean brands I think "good cars for great price." It's a very successful formula for them. This is not. At this price it's now playing with some stiff competition. For a few thousand more I'd rather get an Infiniti G37, or for less the Volvo S60, and for about the same a BMW 328i. The Kia is completely outclassed at this range.
It comes with HIDs standard.
You could almost buy a base 3 series for that money...
Freaking crrrrrazy, 35K for a Kia!
David Baruce
Ditto on the wheels. I sold Kias for a period of time at a dealer that bumped retail stickers by $5,000 - $6000 over msrp. So at that store this new Optima would retail over $40,000! Gheeeeeeees! even at msrp i would spend the money on a Lexus Es-350, MB c-300, 2-yr old certified MB E-350 or BMW 5 series, Infiniti, acura, etc.,etc.,etc.
I think it's a pretty good looking vehicle (for me better then most in the market that it competes with and then some), but for the bump in price I'd stick with the SX without the limited package and keep it more affordable.
Chris S
Agree with Joel on the wheels. They look so cheap that it makes the base level wheels look premium. They should of went bigger...19in wrapped in wider tires... drop the car an 1" or 2" Add Bi-xenon... and bump up the hp by to an even 300HP at least... $7700 is a lot more... and Nappa leather is not just enough...
The Kia Optima is sweet, but not $35,000 sweet as configured. There is not much to differentiate this Optima from the other Optimas. A better suspension, better wheels (Those do look cheesy), a more powerful engine (Say 300HP or more) would make it worthy of that lofty price tag.
Joel Sinclair
Those wheels look like a cheap aftermarket set that you would find in the back pages or a car magazine!

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