Potential Spyker Buyer Claims Saab Will Fall Short of Sales Targets This Year

saab-9-5-sedan

Saab is doing its best to stay financially afloat post-GM ownership with debuts like the 9-5 sedan and the 9-4x. Even so, the Russian businessman who is buying Spyker's exotic car operations suggests that Saab will miss its sales targets this year.

Aside from the new 9-5, Saab must still also sell the old 9-3. At the Geneva Motor Show, Saab and its owner, Spyker, announced minor changes to the 9-3.

This year, Saab may only sell 60,000-65,000 vehicles, says Vladimir Antonov, who is buying Spyker's sports car business. Saab maintains the company's recovery effort is on track, and that it will survive.

"I know that at Saab we are moving ahead, we are following the business plan," said Saab's Eric Geers to Reuters. "The sales target is not our prime target. Our prime target is to follow our business plan and deliver, within the financial parameters."

Antonov also commented that he could finance almost $80 million of Saab's capital needs this year. Saab's road to long-term viability is still quite rocky -- we'll keep our eyes on this situation as the year progresses. What do you think -- can Saab meet its 80,000-unit sales goal this year?

Source: Reuters

Don Reese
Combining weaker players into a bigger entity does not usually work, it simply makes a bigger weaker player; it's been tried before. Cord, Deusenberg, Auburn? Hudson, Kaiser, Studebaker, Willys? British Leyland, Austin, Morris, Rover Group? It only works if you attach weaker companies to already strong partners.
Nathan
Spyker should buy Volvo, Mitsubishi, Suzuki, and Mazda. That would give it engineering and manufacturing capability as well as sales volume. Mitsubishi and Suzuki would go away in the US, but some of their existing cars could be redesigned as Saabs or Volvos. With some tweaks, the Evo would make a wicked Saab 9-2 or Volvo S40. The Kizashi would be excellent as a 9-3 replacement with a Saab twin-turbo four-cylinder. Spyker could use the Evo's bones and its exotic sports car knowledge to make a roadster and coupe. The 9-5 and S80 would be replaced by the S60 as the top car. As VW has shown, mass matters in the car business. Each of these niche players are struggling to survive independently. If they were united, however, they just might be able to make a big splash in the automotive world.

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