Porsche Exec Says Baby Boxster Makes No Sense

Last month, Porsche CEO Matthias Mueller denied rumors about a future entry-level roadster that would sit below the Boxster. Now, Porsche’s head of sales and marketing Bernhard Maier is the second exec to deny such plans in an interview with Automotive News Europe.

Both execs expressed concern that a car costing less than Boxster would damage and dilute the brand’s image. Rumors of the entry-level roadster have been swirling around for years, including reports that the project was simply pushed back to 2017. However, Maier did say that the Macan compact SUV, is  still on.

"To build a Porsche for 30,000 euros currently doesn't fit our brand," Maier said. "The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and, in the future, by the Macan."

As previously reported, the Macan will be based on the same chassis as the Audi Q5. The second SUV offered by Porsche, it will slot below the Cayenne both in price and size and is expected to launch as a 2014 model. The small SUV will also help Porsche reach its goal of selling 200,000 vehicles annually by 2018. Last year, the automaker sold 117,000 vehicles, an 18-percent increase from 2010.

Source: Automotive News Europe (subscription required)


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