Porsche Ends Incentive Spending, Supplies Return to Normal Levels

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If you’re in the market for a new Porsche, don’t expect dealers to offer you enticing lease plans or other incentives.

Michael Bartsch, COO of Porsche Cars North America, told Automotive News that offering no incentives is a core part of the Porsche brand, but the oversupply of cars at dealers forced the automaker to briefly adopt the sales tactic in 2009.

“We were oversupplied across the board,” said Bartsche. “We operated with up to 90 to 100 days supply at the peak last year, and we ran aggressive lease rates. That was very unusual for us.”

Porsche has since cut supplies back to a 45-day supply, and can now appease dealers’ requests to cut the incentives. Although the program helped attract customers, the program’s funding was largely provided from the marketing budget -- a fact that irks some dealers.

In January, Porsche saw its sales rise by 8 percent, led largely by the new Panamera sedan. Sales of that particular model are expected to jump come June, when the less-expensive Panamera and Panamera 4 models -- powered by a 3.6-liter V-6 -- go on sale. Both cars undercut the V-8-powered Panamera S models by approximately $15,000.

Source: Automotive News

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