Pontiac Trans Am Reborn as Phoenix T/A

With the death of Pontiac, we thought our hopes of ever seeing a new Trans Am also had died. Now, thanks to Trans Am Depot and Kevin Morgan Design, the Trans Am will be reborn.

Trans Am Depot, a company that specializes in the restoration of second-generation Trans Ams, is currently building a one-off concept based off Kevin Morgan’s Trans Am Concept that will be unveiled at the Trans Am Nationals later in August. Before the end of the year, Trans Am Depot will ship the first customer car, called the Phoenix T/A.

The Phoenix T/A uses the 2010 Chevrolet Camaro’s underpinnings, and is transformed not into a robot, but a screaming chicken. The standard Phoenix conversion for the car includes new front and rear fascias, a new hood complete with a shaker scoop, a rear spoiler, T/A graphics package, and a lowered suspension. Inside, the car receives embroidered head rests and console lid, door panel badges, and real turned aluminum inserts in the dash, door panels, and instrument cluster.

In addition to the exterior and interior upgrades, Trans Am Depot announced it will offer performance upgrades but has not released any details yet.

The firm says the conversion kits will become available later this year and turn-key conversion cars will also be available.

Source: Trans Am Depot, Kevin Morgan Design

Wes Gates
Hi Shelby, I recently bought at auction a box of Phoenix emblems, all new in plastic bags, that I am unable to identify, and I am wondering if they were produced for the 1989 cars that never happened. Do you have a copy of the emblem from your car? It is about 1.5 inches round, has the same Phoenix bird as the 80's cars but more modern lettering. Thanks for your time. Wes
Shelby English
Dear Sir, I own the only Pontiac Phoenix GTA ever built by a Pontiac Design Team. It was produced in 1989, as a possible upgrade in the Firebird line. It's sister design team built the 1989 Firehawk prototype. As we all know, the Firehawk was chosen to be produced, instead of the Phoenix. I bought the car in 1990, when it was 8 Months old, and it had 20,000 Miles on it. If you wish to see pictures, just send me an E-Mail Address to send them to. "Ciao", Shelby
The biggest miscalculation GM could've possibly done was getting rid of Pontiac. Buick should've become a China-only brand and Pontiac should've been GM's near-luxury brand (i.e., Acura, Infinity, etc.) to go toe-to-toe with the Japanese and German brands. Very stupid decision, GM. The cult following for Pontiac is such that you just completely alienated 1/8th of your total customer base. I'm sure they will go Japanese now out of anger.

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