Peugeot-Citroen to Rebadge Mitsubishi Outlander Sport by Early 2012

Peugeot-Citroen will rebadge Mitsubishi's brand-new, compact Outlander Sport crossover as its own by early 2012, similar to what it has done with the larger Outlander.

The move mirrors the original collaboration agreement between Mitsubishi and Peugeot-Citroen on the Outlander SUV a few years ago. Known as the Citroen C-Crosser and Peugeot 4007, these badge-engineered Outlanders feature slightly modified bodywork and rather distinct Citroen and Peugeot front grilles. With the Outlander Sport, or ASX as it will be called on European soil, we can expect much of the same, although the currently unnamed Citroen and Peugeot variations will be equipped with its own corporate 1.6-liter diesel engine. The Euro-spec Outlander Sport will come with the choice of a 1.6-liter gasoline engine or an all-new 1.8-liter diesel of its own. U.S. models will, of course, get a gas-powered, 2.0-liter inline-four.

<;p class="MsoNoSpacing" target="_blank">For both companies, the cooperation was a natural step. Citroen-Peugeot eyes opportunity within a market segment that is expected to expand globally by almost 60 percent by 2015. For Mitsubishi, presenting the French automaker group with the keys to its newest compact ‘ute helps to bolster volume and production. Peugeot-Citroen is projecting a combined sales of 50,000 vehicles per year when both models are released.

<;p class="MsoNoSpacing" target="_blank">The Outlander Sport, or RVR as it is known in its home market, has already been released in Japan. Its U.S. arrival date is pegged at fall 2010, while European models are expected sometime in the middle of this year.

In addition to the Outlander and Outlander Sport, Mitsubishi’s i-MiEV city car is being rebadged as the Citroen C-Zero and Peugeot iOn for the European market, starting later this year.

<;p class="MsoNoSpacing" target="_blank">Source: Mitsubishi

New Car Research

Find vehicle reviews, photos & pricing

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP