November 2011 Mid-Size Sedan Sales: Camry is King, Accord Slips to Fifth

All hail the Toyota Camry: it topped all of its mid-size sedan competitors in sales numbers last month by a sizeable margin, a key sign that the car’s 2011 redesign has reaped rewards for Toyota.

Japan Leads (as usual), But There’s Trouble in Paradise

It should come as little surprised that the recently refreshed 2012 Toyota Camry has hit its sales stride and turned in the number one showing of November 2011, with 23,440 units sold. That’s about 3000 more than its closest competitor, and a year-over-year sales increase of 13 percent. It’s also enough to overcome the car’s supply-related woes from earlier this year: it has sold 275,004 units so far this year, 7.3 percent below the same time last year, but the car is still leading the pack for the year.

Pulling in a strong second place finish is the Nissan Altima, which jumped up 12.2 percent to 20,613 sales last month. The Altima edged up one place from last month, edging out the Ford Fusion by about 700 units. It’s gaining pace, too: it’s now up 17.8 percent over last year, with 243,005 Altimas finding homes so far this year.

But life isn’t all keen for Japan: the Honda Accord, which took top honors in October, nosedived to fifth place in November. Honda only sold 14,355 Accords last month, down 17.9 percent from November 2010 and nearly 8000 fewer than October 2011. Year to date, Accord sales are down 14.2 percent from 2010.

Fusion Tops the American Segment

Third place last month went to the Ford Fusion, which sold 19,912 units. It represents a 12.8 percent increase from November 2010, and makes it the third most popular model that wears a blue oval. The Fusion has had a good year: it’s up 15.2 percent year-to-date.

It’s also good enough to handily beat all of its American competitors. It sold 9643 more units than the Chevrolet Malibu. The Malibu, which came in sixth on our list, sold 10,269 units last month, down 11.9 percent from November 2010. The sedan is up only 2.4 percent in year-to-date sales: Chevy sold 191,774 copies so far this year.

Chrysler’s showing last month may not look stellar on first glance, but it actually spells success for the automaker. Its 200 sedan came in eighth, selling 8065 units, while its Avenger sold 5643 units last month. While those numbers seem low, they represent massive increases for each nameplate. In November, the 200 was up 496 percent compared to the Sebring sedan it replaced, and it’s up 109 percent over the Sebring in year-to-date sales. It’s the same story for the Avenger, which is up 102 percent over last year. Combined, the 200 and Avenger sold 13,708 units, enough to beat the Malibu.

Korea Delivers a Solid Performance, as does Germany

While the sales volumes of the Hyundai Sonata and the Kia Optima weren’t enough to top sales charts, both models continued a relentless march upward in November. The Sonata sold 15,668 units in November, enough for fourth place, and the Optima placed seventh with 9533 units. All told the Sonata was up 11.7 percent in November, while the Optima pulled out a scarcely believable 569 percent improvement during the same time period.

Ninth place went to the Volkswagen Passat, which continued its upward momentum last month. Volkswagen sold 6018 Passats last month. Considering that it sold only 313 Passats last November, that represents an 1823 percent sales increase year over year.

November 2011:

1 Toyota Camry 23,440
2 Nissan Altima 20,613
3 Ford Fusion 19,912
4 Hyundai Sonata 15,668
5 Honda Accord 14,355
6 Chevrolet Malibu 10,269
7 Kia Optima 9533
8 Chrysler 200 8065
9 Volkswagen Passat 6018
10 Dodge Avenger 5643
Year-to-Date:
1 Toyota Camry 275,004
2 Nissan Altima 243,005
3 Ford Fusion 226,445
4 Honda Accord 217,958
5 Hyundai Sonata 208,621
6 Chevrolet Malibu 191,774
7 Chrysler 200 77,820
8 Kia Optima 73,886
9 Dodge Avenger 57,807
10 Volkswagen Passat 15,895
Sources: Nissan, Honda, Toyota, Hyundai, Kia, General Motors, Chrysler, Ford, Volkswagen

1 Toyota Camry 23,440
2 Nissan Altima 20,613
3 Ford Fusion 19,912
4 Hyundai Sonata 15,668
5 Honda Accord 14,355
6 Chevrolet Malibu 10,269
7 Kia Optima 9533
8 Chrysler 200 8065
9 Volkswagen Passat 6018
10 Dodge Avenger 5643
1 Toyota Camry 275,004
2 Nissan Altima 243,005
3 Ford Fusion 226,445
4 Honda Accord 217,958
5 Hyundai Sonata 208,621
6 Chevrolet Malibu 191,774
7 Chrysler 200 77,820
8 Kia Optima 73,886
9 Dodge Avenger 57,807
10 Volkswagen Passat 15,895
Seth
Attaboy, Toyota.

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