Not Smart: How Not to Modify a Scion iQ

April 10, 2012
2012 Scion IQ SR Project Pryzm Front Three Quarter
As an A-segment car roughly the size of a large dog, the Scion iQ is one micro-compact that doesn’t need help distinguishing itself from the crowd. But Canadian tuner SR Auto Group customized the miniscule iQ anyway, giving the car a look that some might call unique—and others might call something else. With a blacked-out front grille and valance, as well as a few other tacked-on exterior pieces, the SR Project Pryzm is one way to make your Scion more memorable.
So named for the iQ’s “sharp and boxy exterior,” Project Pryzm began with a stock iQ, which had its suspension lowered on 17-inch Sparco wheels. For the project’s exterior styling, SR went with a body kit from Premier 4509, with redesigned front and rear bumpers, a new hood vent, front fender flares, custom side skirts, and a subtle rear roof spoiler. Finally, the car was painted in a two-tone scheme, with black accents to match the wheels.
Inside, the British Columbia-based tuner moved the side bolstering up on the factory seats and added a diamond-stitched pattern on the custom black suede seat backs. Black leather covers the outer portions of the seats, which get red stitching on the seams.
SR says the goal of the project was to “create a car that would leave you speechless.” Do you think the company achieved its goal?

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2012 Scion iQ

Base FWD 2-Dr Hatchback I4
starting at (MSRP)
$15,265
Engine
1.3L I4
Fuel Economy
36 City 37 Hwy
2012 Scion iQ