Nissan Up, Toyota, Honda Down in Sales in August

Sales numbers for the big three Japanese automakers were mixed in the month of August and year-to-date. Toyota and Honda were still recovering from the parts shortage caused by the March earthquake and tsunami, but say the shortage is over. Nissan sales are up.

Nissan North America: 91,541 Units, Up 19.3 Percent

Nissan North America’s August sales are up 19.3 percent overall from the same time last year. It sold 91,541 units in August 2011 versus 76,827 units in August 2010, including its Infiniti luxury brand. The Nissan division saw higher sales growth from last year – 22.4 percent, for a total of 82,517 vehicles. Infiniti was down 4.3 percent with 9024 vehicles sold.

Nissan – 82,517 Units, Up 22.4 Percent

Sales of Nissan’s entry-level Versa model were up 14.9 percent compared to last year. Nissan credits the increase to the introduction of the all-new sedan model. But overall year-to-date the Versa is down 14.2 percent from year-to-date 2010. Altima sales are up too – 24.5 percent more than last year for a total of 23,016 units moved. Nissan doesn’t differentiate between Altima sedan and coupe numbers.

Nissan sales results of its two sports cars were mixed for August. The 370Z posted a loss of 37.2 percent from last year. Only 517 Z-cars were sold compared to 823 sold August 2010. Year-to-date sales of the two-seat sports car are also down 23.4 percent with only 5612 sold compared to last year’s 7327 for the same eight-month time period. Sales for the mighty GT-R super car are up 24.4 percent with August 2011 outselling August 2010 by 22 units for a total of 112 sold. Year-to-date sales of Godzilla are up 46.3 percent – 680 in 2010; 995 so far this year.

The Rogue crossover set a record number of sales in August 2011, with 11,467 sold – an increase of 13.2 percent from last year. Nissan claims the Juke is outperforming earlier projections as well: the Japanese automaker sold 3464 Jukes in August and 24,149 year-to-date.

Overall Nissan truck and SUV sales were up 17.9 percent in August compared to last year, and year-to-date totals so far are up 16.1 percent. Frontier sales are up a whopping 29.6 percent for August and 26.7 percent year-to-date. Titan sales are also up 10.0 percent for August, but down 15.2 percent year-to-date. Pathfinder sales are up 29.6 percent for August and 19.8 percent year-to-date.

Nissan sold 1362 Leaf electric vehicles, bringing the total since its December 2012 introduction to 6187 sold.

Infiniti - 9024 Units, Down 4.3 Percent

Sales for Infiniti, Nissan’s luxury brand, were down 4.3 percent for August, which mimics the year-to-date losses of 4.2 percent. Overall August sales of Infiniti vehicles were 9024 units; last August the luxury-maker moved 9428 units. Year-to-date sales are 63,702 units. Infiniti sold 66,492 vehicles in the first eight months of 2010.

G Sedan sales were up 8.7 percent in August and are up 1.4 percent year-to-date. G Coupe sales were down 14.6 percent in the eighth month and down 6.3 percent for the year so far. The rest of Infiniti’s line was also down in August and year-to-date compared to 2010. The EX crossover posted the highest loss – down 28.3 percent in August and 22.1 percent year-to-date.

August sales were up 21.9 percent from July.

Toyota Motor Sales -- 129,483 Vehicles, Down 12.7 Percent

Toyota Motor Sales reports its August sales totals for North America are down 12.7 percent compared to the same time last year. Toyota moved 129,483 vehicles last month compared to 148,388 units in August 2010. Year-to-date totals are down 8.3 percent overall, with 1,073,073 sold so far this year versus 1,164,154 for the first eight months of 2010.

Toyota – 111,380 Units, Down 16.9 Percent

The Toyota division sold 111,380 vehicles compared to 128,923 in August and 952,421 year-to-date compared to 1,018,664 for the same time period last year; down 16.9 percent and 7.0 percent respectively.

Toyota sold 30,185 Camry and Camry Hybrid vehicles in August compared with 30,764 for August 2010; a 5.7 percent decrease. Year-to-date sales are 204,670 for Toyota’s number one seller, which is down 7.4 percent compared to last year’s 220,061 sales. The Corolla is down 22.1 percent for August, with 16,420 versus 20,280 last year. Year-to-date the Corolla is down 9.7 percent with 170,744 sold compared to 188,126 a year ago.

Prius sales are also down 22.7 percent and 9.2 percent respectively. Toyota sold only 9491 Prius hybrids versus 11,799 in August last year. The year-to-date totals of the Prius is 83,918 compared to last year at this time of 91,940 sold. The biggest loser for Toyota in August is the Yaris – down an incredible 63.1 percent for August and 51.2 percent overall; however, there is an all-new model on its way to showrooms this fall.

Toyota truck and SUV sales are down across the board except the Tacoma 4x4 which is up 13.1 percent and the Highlander which is up 0.9 percent. Overall Toyota SUV sales are down are down 28.7 percent and truck sales are down 18.3 percent. The RAV4 is the biggest loser down 57.5 percent followed by the FJ Cruiser, down 23.2 percent.

Scion – 3649 Units, Down 9.0 Percent

Scion sold a total of 3649 units in August, down 9.0 percent from last year. Scion sold 1785 xBs, 1114 tCs, and 750 xDs – down 12.7 percent, 1.9 percent, and 24.5 percent respectively. Sales of the tC are up 75.3 percent year-to-date for the new model selling 15,589 so far this year compared to 8848 in the first eight months of last 2010.

Lexus – 18,103 Units, Down 10.6 Percent

Lexus is down 10.6 percent moving 18,103 vehicles compared to 19,465 units last August. Overall year-to-date sales for Toyota’s luxury division are down 17.5 percent; moving only 120,652 compared to 145,490 last year. Lexus car sales are up 6.2 percent compared with August 2010, but truck and SUV sales are 26.1 percent.

The HS hybrid is down 54.0 percent compared to August 2010 and down 73.3 percent year-to-date. The GS sedan is down also down; 39.7 percent versus the same month last year and 40.8 percent for the eight-month period; a new GS was just revealed in August and is on its way.

Lexus SUVs sales down 26.1 percent for August and 16.7 percent year-to-date compared to 2010. The LX, GX and RX are down 21.4 percent, 24.9 percent, and 26.5 percent respectively for the month of August and down 9.7 percent, 29.4 percent and 14.7 percent year-to-date. Lexus sold 7772 SUVs in August 2011 compared to 10,112 sold in the same month last year. Year-to-date Lexus SUV sales are down 16.7 percent; selling only 61,284 versus 73,200 last year at this time.

Lexus sold four LFAs last month bringing the total number to 40 cars year-to-date.

American Honda Motor Company -- 770,265 Units, Down 6.0 Percent

Honda sold 82,321 vehicles last month compared to 108,728 in August 2010; down 27.2 percent according to the automaker. Year-to-date sales are down 6.0 percent at 770,265 compared to last year’s 815,075 for the same time period.

Honda – 73,267 Units, Down 27.5 Percent

In August, the Honda division sold 73,267 vehicles, a decrease of 27.5 percent, compared to 97,195 percent from last year. Year-to-date sales are only down 5.7 percent compared to last year with 691,129 versus 729,407 at the same time in 2010. The Accord was down 21.2 percent with 18,430 sold, the CRV was down 18.1 percent with 16,572 sold and the Pilot increased sales 11.4 percent for a total of 9825 sold.

"The production plan for most of our models returned to 100 percent by late August at all of our North American factories," said John Mendel, executive vice president of sales for American Honda in a press release. "A greater selection of vehicles is beginning to arrive at dealers this month as the company continues to recover from temporary supply disruptions."

Acura – 9054 Units, Down 24.5 Percent

Acura sold a total of 9054 vehicle in August, a decrease of 24.5 percent compared to last year. Year-to-date Honda’s luxury division has sold 79,136, down 8.1 percent. Acura’s top selling model, the MDX SUV was down 31.5 percent selling only 3126 cars. TL and TSX sales were down 19.8 percent and 10 percent, with 2404 and 2263 cars sold, respectively.

“August marked a return to normal production levels for most of our models,” said Jeff Conrad, vice president of Acura sales in a press release. “We remain optimistic for a resilient year as Acura dealerships rebuild their inventory to meet our customer’s needs.”

Source:Toyota Motor Sales, Nissan North America, and American Honda Motor Co.

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