Nissan Up 16.5, Toyota, Honda Both Down 24 Percent

June was a mixed picture for the three largest Japanese automakers. Both Toyota and Honda were off approximately 24 percent, compared to June of last year. Nissan fared slightly better, gaining 11.4 percent over May 2011.

Toyota – Down 24.1 Percent

Toyota’s June 2011 sales totaled 110,937 units, down 24.1 percent compared to the same period last year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in June 2011 compared to 25 selling days in June 2010, TMS sales were down 21.1 percent from the year-ago month.

The Toyota division posted June total sales of 100,164 units, down 21.9 percent on a DSR basis from June 2010. On a raw volume basis, Toyota Division sales were down 18.7 percent from the year-ago month. The Lexus Division reported total sales of 10,773 units, down 40.2 percent from June 2010 on a DSR basis. Volume-wise, Lexus Division sales were down 37.8 percent compared to the same period last year.

Toyota division passenger cars recorded combined sales of 51,616 units, down 29.4 percent from June 2010. Passenger car sales were led by Camry and Camry Hybrid with combined sales of 21,375 units. Corolla reported combined June sales of 18,872 units. The Prius mid-size gas-electric hybrid posted June sales of 4340 units.

Toyota division light trucks recorded June sales of 48,548 units, down 11.9 percent compared to last year.  The Sienna minivan and RAV4 compact SUV led light truck sales, with monthly sales of 9267 and 9105, respectively. Highlander and Highlander Hybrid reported combined sales of 7332 units, the Tacoma mid-size pickup posted sales of 8131 units, and the Tundra full-size pickup reported sales of 6615 units. The Land Cruiser proved to be the rarest Toyota model, with only 66 sold for June, down from 140 sold in June 2010.

Scion – Down 14.8 Percent

Scion posted June sales of 3456 units, a decrease of 14.8 percent over June 2010. The biggest percentage gainer for Toyota’s youth-oriented brand was the tC sports coupe led the way with sales of 2053 units, a gain of 73.6 percent year-over-year. The xB posted June sales of 828 units, and the xD reported sales of 575 units.

"June marked a significant turning point for Toyota as sales moved up over last month. Toyota dealers now have a good supply of cars and trucks, and that selection is growing everyday. Returning production and new marketing programs will put us in a great position to take advantage of the summer selling season and with an influx of new products slated this year, we're extremely optimistic about the second half of 2011," said Don Esmond, senior vice president of automotive operations, Toyota Motor Sales, U.S.A.

For the first half of the year, Toyota Motor Sales reported sales of 812,788 units. With 152 selling days in the first half of 2011, compared to 151 selling days during the first half of 2010, sales were down 4.6 percent on a DSR basis from the same period last year. On a raw volume basis, unadjusted for one extra selling day in 2011, sales were down 3.9 percent during the first half of the year.

Lexus -  SUVs Down 38.9 Percent, Cars down 41.7 Percent

The RX SUV once again led Lexus sales with 5141 units sold. Passenger car sales totaled 4942 units, down 41.7 percent from June 2010. The ES 350 entry luxury sedan led Lexus car sales with sales of 2158 units, while the IS lineup reported combined sales of 1631 units. The all-new CT 200h premium hybrid compact posted 240 units in its fourth month of sales. However, it’s more conventional sedan counterpart, the HS, didn’t fare as well, moving only 159 units for the month, down a whopping 74.6 percent from last June.

Lexus SUVs, comprising the RX, GX and LX models, sold a total of 5831 units, down 38.9 percent over June 2010. As noted, the RX made up the lion’s share, comprising more than 88 percent of the division’s SUV total. The GX 460 reported sales of 558 units, and the top-of-the-line LX selling 132 units for the month, down from 267 for June 2010.

Honda – Down 24.3 Percent

American Honda Motor Co., Inc., posted June sales of 83,892 vehicles, a decrease of 24.3 percent, based on the daily selling rate. American Honda year-to-date sales reached 607,442, an increase of 1.6 percent versus last year, based on the DSR. Although production limitations caused by the March 11 earthquake in Japan continued to improve, reduced vehicle supplies adversely affected June sales results.

The Honda Division posted June sales of 75,184, down 24.5 percent compared to June 2010. The Civic narrowly edged out the Accord for June with sales of 17,485 versus 17,107, a decrease of 36.5 percent compared to last year. The Accord’s June total was down 38.6 percent from last year. The one bright spot for Honda was the Fit subcompact, gaining 20.0 percent over last year to 4912 units moved for June 2011.

Acura – Down 22.8 Percent

Acura Division recorded June sales of 8,708, a decrease of 22.8 percent versus June 2010, and year-to-date sales of 60,680, a decrease of 1.4 percent. The MDX crossover was once again the top-selling Acura model for the month with sales of 3374, down 15.7 percent. The TL Sedan was the best-selling passenger car for Acura, posting 2296 sales, down 18.3 percent from last year. The TSX monthly total was down 30.7 from last year, despite the introduction of the new TSX Sportwagon. The RL flagship moved a whopping 59 units, down more than 65 percent over last June’s total of 163. The ZDX crossover sold 103 units for the month, down 62.6 percent from the same period last year.

 

Nissan  – Up 16.5 Percent Nissan North America, Inc. (NNA) today reported June U.S. sales of 71,941 units versus 64,570 units a year earlier, an increase of 11.4 percent. Nissan Division sales increased 16.7 percent for the month at 65,659 units.

Leading the pack again was the Altima, which totaled 19,534, once again out-selling its midsize rival, the Accord, but fell just short of de-throning the Camry. The next best-selling model was the Sentra, at 8077 units, up a strong 30.5 percent from June 2010. The Rogue compact SUV came in third, with 7493 sold, up 7.7 percent from last June. Even the rare and exotic GT-R posted a gain, selling 99 models in June compared to 84 a year earlier. The Leaf electric sold 1708 units.

Among the truck and SUV models, the Frontier midsize pickup sold 4429 units, up a solid 51.7 from June 2010. The Pathfinder gained 21.7 percent, selling 2111, up from 1734 from last June. The Titan pickup also poses no major threat to the domestics’ dominance in the fullsize truck category, moving only 1647 units. However, this modest total does represent a 2.7 percent gain from the same month last year.

Infiniti – Down 24.3 Percent

Infiniti sales decreased 24.3 percent from the prior year, to 6,282 units. The major percentage drop-off relative to Nissan sales is largely due to the fact that all Infiniti models are now sourced from Japan. The QX fullsize SUV was previously made at the same Canton, Mississippi plant that produces the Nissan Armada, but production of the Patrol-based luxury SUV has since moved to Japan. Ironically enough, the new QX represents Infiniti’s biggest percentage gainer, totaling 838 units, up 27.4 percent from June 2010’s total of 658 units. In terms of overall volume, the G sedan led the way with 2641 units sold, down from 3613 from a year before. The G coupe was the next best-selling model with 1144 sold, down from 1493 from June 2010. Bringing up the rear, the small EX SUV sold 432 units, down 35.1 percent from last year.

Sources: Toyota, Nissan, Honda

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