The Nissan Rogue has a few things going for it: fuel efficiency, on-road prowess, on-board technology. Add price to that list: at $23,135, the 2013 Nissan Rogue undercuts most of its major competitors’ base prices.
That $23,135 (including $825 in destination fees) will get you a Rogue S with front-wheel drive. Buyers can upgrade to the SV trim level--which adds things like power seats, a better stereo, and larger wheels--at a base price of $25,575, or go to the top-spec SV with SL Package (previously the Rogue SL, and includes heated leather seats, 18-inch wheels, GPS navigation, around-view monitor, and automatic climate control and headlights) for $29,475. All-wheel drive is available on all trim levels for $1300.
Buyers who go for the Rogue S can also opt for the Special Edition Package, a $1200 suite of options that includes Bluetooth connectivity, a 4.3-inch color touch screen audio system with rear-view camera, 16-inch alloys, and fog lights. SV trim buyers who don't want to spend the $3900 on the top-spec SL package can also add the Premium Edition, which adds GPS navigation, a Bose audio system, automatic headlights, and a power moonroof, but skips the SL's big wheels and leather seats.
At $23,135, the basic Rogue S does score a win against most of its competitors on price. The next least expensive competitor in the CUV segment is Ford's Escape, which costs $23,295. Honda's CR-V is $23,325, Toyota's RAV4 is $23,460, Chevrolet's Equinox is $24,355, and GMC's Terrain is $26,385. But the pricing crown still goes to the Hyundai Tucson, which costs $21,070 (with an automatic transmission, manual models are less expensive), and the Kia Sportage, which rings in at $21,600.