Nissan Previews New Juke Crossover for Europe

Between the Murano, Qashqai, and Qashqai +2, Nissan seems to be a crossover powerhouse in Europe. That’s not stopping the automaker from adding a fourth small SUV to its European portfolio. The company confirmed today that a new model -- the Juke -- will be officially launched at the 2010 Geneva motor show.

That timing isn’t too surprising, considering the look-alike Qazana concept made its global debut at last year’s Geneva show. The image released by Nissan today is rather shadowy, but it’s clear the Juke will retain the same flared fenders, upright C-pillars, and unusual front fascia as the show car.

Nissan believes the Juke will cater to a niche demographic “whose needs are not met” by a compact car, and who yearn for a sense of style.

“We know there are a lot of customers looking for a car which combines striking design, agile handling, and driver pleasure,” said Simon Thomas, Nissan’s European senior vice president of sales and marketing. “These unique attributes will allow Juke to occupy a unique corner of the European market.” Nissan isn’t discussing technical specifications, but does note that the Juke will be manufactured alongside the Qashqai crossover in Sunderland, England. We wouldn’t be surprised if the two share mechanicals, allowing the Juke to ride on a modified form of Nissan’s C-car platform, much like the North American Rogue crossover.

Production of the Juke is scheduled to begin in October, but it’s a safe bet that, for the time being, it will remain a European exclusive.

-Evan McCausland

New Car Research

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