NEWS: New York's Boro Taxi Gets "Green Apple" Livery

April 30, 2012
Mayor Michael Bloomberg Toyota Prius Boro Taxi
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New York City's new "Boro Taxi" livery has just debuted. The new cabs, which can legally pick up street hails in New York's outer-boroughs, have a distinctive new livery – green apple.
Ask any New Yorker what the biggest problem with hailing a cab is and they'll inevitably answer it’s the difficulty of catching a cab in Brooklyn, The Bronx, Queens, Staten Island, and Northern Manhattan. Never mind the fact that Brooklyn has the largest population of all five boroughs, catching a cab outside of Manhattan can be a hassle.
Mayor Michael Bloomberg and New York Governor Andrew Cuomo created the Boro Taxi in an effort to make catching a cab outside of Manhattan easier. Since the Boro Taxis are only allowed to pick up street hails outside of Manhattan, New York's Taxi & Limousine Commission, the city ruled that the new cabs needed their own unique color.
"Green Apple" was the result. The New York Times reports that the color was chosen because its distinctive hue will help it stand out in traffic. "We think 'apple green' is attractive and distinctive," Mayor Bloomberg said at a press conference, "It's easy on the eyes and easy to pick out from a distance in traffic."
Distinctive? Sure. Attractive? Not so much. The Times quotes Thomas Boskett, an "expert in color theory," who describes the color as "a warm wasabi." Descriptions around the office range from "matte pea soup," to "worn-out tennis ball."
Green apple was chosen because the new cabs had to be distinct from yellow cabs and stand out from the city's municipal and emergency vehicles.
Unlike the city's yellow cab fleet, which will soon become predominantly Nissan NV200s, New York's new green cabs can be any make and model of car. Though that likely means Ford Crown Victorias will continue serving New York's streets, we can't help but hope for an eccentric Cadillac CTS-V Wagon owner to bathe their car in green apple and start giving street hails the ride of their lives.
Image Source: Flickr
 
Toyota Prius New York City Boro Taxi Presser

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