It could be a scene from "The Price is Right:" take a look at the 2014 Infiniti Q50, and guess how much it costs without going over the actual price. If you said anything over $40,000, you'd lose this round--the new car will cost $37,355 when it goes on sale this summer.
Credit Infinti with some creative pricing strategies to go along with its new naming strategy. The car-formerly-known-as-the-G will cost $37,355 as part of an "introductory pre-order" deal in hopes of driving customer interest. Infiniti will also give Q50 buyers a complimentary iPad mini if they place orders during the initial pre-order period, a sign that the "premium brands giving gifts to new owners" trend set by brands like Lincoln and cars like Hyundai's Equus is here to stay. What might not be here to stay is the price--Infiniti hasn't said if this MSRP will stay this low past the introductory period, only that it will "re-evaluate" the price when the initial sale period ends.
That $37,355 (some $905 less than the base 2013 Infinti G) will score you a new sedan with Infiniti's tried-and-true 3.7-liter V-6--which makes 328 horsepower--and a seven-speed automatic transmission. For the first time, the G37 sedan won't feature a six-speed manual transmission. From there buyers can step up to the Q50 Premium ($40,205) or the Q50 Sport ($45,655). There's also a hybrid model that uses a 3.5-liter V-6 and a seven-speed automatic gearbox--the base Hybrid Premium starts at $44,605, while the top-spec Q50 Hybrid Sport will cost you $47,005. A turbocharged four-cylinder engine will be added to the mix in 2015; in the meantime, all-wheel drive is an $1800 option available on all trim levels and with either powertrain.
While we're not sure how the Q50's standard features will stack up against the competition, the Q50's base price is a world beater, coming in thousands less than other mid-size premium/sport sedans with at least 300 horsepower and an automatic transmission. Lexus' 2013 IS350 is the closest competitor, ringing in at $41,215, but prices go all the way up to $49,895 for Audi's S4. Infiniti does say that its "popularly equipped" model is the Q50 Premium, which means that you'll probably need to shell out $40,205 for a sedan that truly compares on standard/available features. Even if that's true, the Q50 still takes the crown for the least expensive competitor when it goes on sale this summer.
One more note: the Q50 is the only sport sedan (as far as we know) that carries the weight of a Formula 1 champion with it: Infiniti was on stage at the New York Auto Show today, announcing that F1 driver Sebastian Vettel is its new, official Director of Performance. Vettel was apparently instrumental in testing the new Q50, just as he was a major factor behind the special-edition FX50 that bears his name. Get ready for more tie-ups: Infiniti promises that the FX and Q50 are just the beginning of the partnership.
|Infiniti Q50||3.7L V-6||328||seven-speed auto||rear-wheel||$ 37,355|
|Lexus IS350||3.5L V-6||306||six-speed auto||rear-wheel||$ 41,215|
|Volvo S60 T6||3.0L turbo I-6||300||six-speed auto||all-wheel||$ 41,545|
|Cadillac ATS 3.6||3.6L V-6||321||six-speed auto||rear-wheel||$ 42,090|
|Mercedes-Benz C350 Sport||3.5L V-6||302||seven-speed auto||rear-wheel||$ 42,305|
|BMW 335i||3.0L turbo I-6||300||eight-speed auto||rear-wheel||$ 44,045|
|Audi S4||3.0L supercharged V-6||333||seven-speed dual-clutch auto||all-wheel||$ 49,895|