We can’t say we’ve ever looked at a Kia Soul, Nissan Cube and Scion xB and wondered, “What would you get if you combined all three and reduced the size by 30 percent?” Apparently Kia’s designers have -- and the result is this new Korean-market Ray.
The Kia Ray is quite an interesting-looking vehicle, to say the least. The Ray comes off as a mishmash of other vehicles: part Soul, part Cube, part Hyundai Veloster, part Scion xB, etc. Up front, the Ray wears Kia’s signature grille and Soul-style headlights with LED daytime running lamps, giving the impression that the Ray is making one of those awkward smiley faces at you. Around back the Ray gets LED taillights and a hatch with what looks to be a large opening.
The Ray’s party pieces though are its unusual rear doors. On the driver’s side, the rear has two traditional-opening doors. On the passenger side, the Ray boasts a sliding rear door. Kia said they designed the Ray’s rear doors to allow easier entry and exit in tight parking spaces, and to give the little Ray versatility greater than its size would suggest.
Kia hasn’t announced engine options (or a launch date) yet, they have said the Ray will only be sold in Korea. While a vehicle like the Ray wouldn’t work in the United States, we can’t help but imagine it would sell well in China and in kei-car loving Japan.