Chrysler Group plans to show off 24 of its new vehicles modified by in-house parts company Mopar at the upcoming Specialty Equipment Market Association show in Las Vegas. The company chose to highlight eight of those tricked-out models ahead of the show's start of October 30. Almost all of the components shown on these cars are available for customers to purchase from the Mopar parts catalog.
Chrysler previously teased five of these vehicles, but has now released full information on each of them. The first entry is the Jeep Wrangler Sand Trooper, which is designed to show the possibilities for building a hardcore version of the Jeep Wrangler. The tan colored Jeep benefits from an engine swap that replaces the stock 3.6-liter V-6 with a 375-hp 5.7-liter Hemi V-8, along with special portal axles that help add five more inches of ground clearance, and giant 42-inch off-roading tires on matte-black wheels. New skid plates, Fox Shox suspension components, rock rails, a powered winch, and unique off-roading bumpers help provide more capability for when leaving paved roads. The interior benefits from Katzkin leather seats, a CB radio, and a backup camera.
The Dodge Charger Juiced is pitched as a modern interpretation of old-school street rods, and so its engine bay has been filled with an 8.0-liter V-10 crate engine from the Dodge Viper, producing 650 hp and 600 lb-ft of torque. It's linked to the six-speed manual transmission from a Dodge Challenger SRT8 and sends its power to the 20-inch rear wheels. Other performance updates include a Mopar exhaust, intake, and lowering kit. The outside wears copper paint, a new hood with a functional air intake, and a black-trimmed crosshair grille.
The Jeep Grand Cherokee Half And Half is supposed to demonstration how drastically Mopar parts can transform a Chrysler Group vehicle. The SUV is divided in half by a zipper graphic and a real zipper pull: one side is a stock Grand Cherokee Laredo, while the other side has been transformed with aftermarket parts. Those include 20-inch chrome wheels; a chrome grille insert, mirrors, side steps, and foglight housings; a trailer hitch; tow hooks; a roof rack; and a luggage rack. The interior is likewise divided in two, with the modified half featuring Katzkin leather, all-weather mats, sportier pedals, and new doorsill plates.
Mopar also showed off a tweaked version of the 2013 SRT Viper, with mild updates like a satin finish carbon-fiber engine X-brace, an aluminum and carbon fiber engine cover, and an aluminum oil-filler cap. Unique carbon-fiber aerodynamic parts, stiffer Mopar coil springs, 20-inch Track Pack wheels, a tow hook, and front LED fog lights further improve the car's appearance and performance. The final upgrades include a billet aluminum shifter and interior trim pieces, black Katzkin leather with yellow accents, and a special video camera mount for owners who want to document their track-day experiences.
On a calmer note, the Chrysler 300 Luxury is designed to make the company's flagship sedan even more luxurious. It benefits from True Blue Pearl paint, 20-inch satin wheels, black brake calipers, a sportier final-drive ratio, and coilover suspension components for sportier handling. Inside is Mopar's favorite Katzkin leather, along with special carpeted floor mats with Chrysler 300 logos, illuminated doorsill plates, and new pedals.
The Fiat 500 Beach Cruiser concept is perhaps the most interesting of Chrysler's SEMA concepts. Designed to pay homage to the West Coast car modification scene, the Fiat 500C's body has been widened by a foot thanks to massively flared fenders. The fenders conceal red aluminum wheels with shiny aluminum centers, which wouldn't look out of place on a classic post-war-era Fiat Cinquecento. On top is a chrome-and-teak wood roof rack carrying surfboards, while the cabin scores a white ball shift knob, wood floor mats, red-and-white seats, and a hula-girl toy on the dashboard. Under the sheetmetal are a new exhaust and strut-tower brace.
Remember the old Viper-powered Dodge Ram SRT-10? Well, the new Urban Ram concept pays homage to that muscle truck with a 6.4-liter Hemi V-8 engine, 22-inch black wheels, a hood with dual air scoops, SRT brake rotors and suspension components, a blue racing stripe, and a fiberglass tonneau cover.
Finally, the Dodge Dart Carbon Fire demonstrates how tuners could upgrade the company's newest compact sedan. The car wears a prototype carbon-fiber hood and rear spoiler, as well as new 19-inch wheels, a unique gloss-black front fascia, new mirrors, tinted head- and taillights, Katzkin leather seats, and silver brake calipers.