NEWS: Mitsubishi May Rebadge Infiniti M as Own JDM Model, Report Says

February 4, 2011
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Rumor has it, Mitsubishi and Nissan may partner on a model sharing venture that would put a rebadged Fuga sedan (or Infiniti M) in Japan’s three-diamond dealers. According to some sources cited by Automotive News, such a car could become a reality by year’s end and will fill Mitsu’s longstanding luxury segment void.
As of late, Mitsubishi has been investigating ways to cut its costs significantly, while at the same time, reinvigorate its global product lineup to boost slumping sales. Officials have confirmed their interest in working with other automakers (like Nissan and Peugeot) to build its Global Small car due out in the US by 2013, as well as share the cost of developing other offerings (including a handful of EVs, hybrids, and PHEVs).
Take into consideration Mitsubishi’s recent revelation that it will likely partner with Nissan to create a new 1-ton pickup, and a theoretical Nissan-Mitsu luxury car sharing proposition doesn’t seem too farfetched.
Yet, earlier this year, Mitsubishi president Osamu Masuko made it known that his company is stringently focused on building smaller, fuel efficient vehicles that people will buy and love to drive. The bulk of his plans include the introduction of eight PHEVs and EVs by 2015. Then again, Nissan’s Fuga can be now had in hybrid form as well.
The Galant currently takes the top spot in Mitsubishi’s car lineup and will be phased out in the US by 2014 at the latest.
Do you think a rebadged Infiniti M (possibly called the Mitsubishi Diamante) is a good idea for the three-diamond brand?

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