Mitsubishi Mirage Arrives in Canada in 2013, Decision on U.S. Launch Still Pending

Mitsubishi's slimmed-down product portfolio may add a new model in the near future, as a U.S. launch for the Mitsubishi Mirage is under consideration. While the new subcompact car will arrive in the North American market in early 2013, it will only make it as far as Canada. However, the idea of bringing the Mirage stateside isn't too far-fetched. "It's still 50-50 right now," said Mitsubishi spokesman Roger Yasukawa during a presentation at the automaker's headquarters in Cypress, Calif. Before Mitsubishi makes a decision, though, it has a number of factors to consider. For starters, launching the Mirage in the near future could pose a marketing budget problem for Mitsubishi, especially since the redesigned Outlander crossover is due next summer. "Our concern from a timing standpoint is that with the Outlander coming out next year, not too far from a possible launch of the [Mirage], we have to really think about resources," Yasukawa said. Mitsubishi must also think about whether there is a market for the Mirage in the U.S. At 146.1 inches long and 65.6 inches wide, the Mirage is about a foot shorter than the Kia Rio and the Ford Fiesta hatchbacks. The Chevrolet Spark, which is due this summer, is the most similar in size to the Mirage, and it appears Mitsubishi will observe how the Spark performs first before experimenting with the Mirage. "It's still a young segment that's growing in the U.S., and we have to account for that in our decision." The subcompact econobox would also need especially low pricing for U.S. buyers to consider it. The Chevrolet Spark will start at $12,995 when it goes on sale. While a U.S.-spec  Mitsubishi Mirage would require a competitive MSRP, if priced too low dealers might not make any profit. A base-model 2012 Mitsubishi Lancer DE retails for $16,490 including the destination charge. The Mitsubishi Mirage, which launched last month in Thailand, will be powered by a 1.0-liter or 1.2-liter three-cylinder engine paired to a CVT, depending on the market. To increase efficiency, Mitsubishi minimized the Mirage's weight, and added stop/start technology. With gas prices remaining high, do you think Mitsubishi expand its U.S. lineup with the Spark-sized Mirage? Source: Automotive News (Subscription required)

CVEGA
About the Mirage i, make it look modern!! Mitsubishi looks like they want to bankrupt on purpose!!
CVega
Mitsubishi still is around? Mitsubishi needs to get their crap together or continue disappearing.. ADVICE from a consumer.. Add excitment styling (take notes what Kia and Hyundai have done), once that is done have advertising. EXPOSURE!!!! I havent seen a Galant on the road for years. RE do the right way. Make it a compete. The EVO (the only car that fights for the company) improve the interior and lower the price. THE MR with HIDS, Leather, should not be over $38k.. Up the power to 300+.. Dont make it a green vehicle.. The GSR should be low $30s... REDO ALL THE OTHER CRAPPY CARS
Kinetis
In a world where even the smallest cars get some design thought, this car looks like it came from 15 years ago and is lacking in any character.
BRZSTIMAN
I am a big fan of the Three Diamond, and in the past I have owned multiple cars from the company including the 2010 Lancer RallyArt. Recently, I have come to notice, and regretably raise the concern of being "unnoticeable" in the market. Untill and Unless Mitsubishi gets its Design language to the next level, interior quality to a level 5 levels from its current position, and utilizes the engine prowness (gained from the halo car the EVO) to create good engines with great balance of economy, power and durability, Mitsubishi as a brand is probably better off by offering just two vehicles at this point 1. the Lancer Line 2. Outlander Line Everything else the Company currently makes is "CRAP"

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