Mitsubishi Increases Price of i EV; Still Lowest Price in Class

Mitsubishi announced pricing for its all-electric i (formerly known as the i Miev) back in April, revealing the ovoid electric car started at $27,990, before a $7500 federal tax credit. Those cars have yet to roll into dealerships, but Mitsubishi is already announcing a price hike.

 

Today Mitsubishi announces a price increase for the EV. Both trim levels see a price increase of $1135. Mitsubishi says the price increase is “due to unforeseen changes in market conditions.” Even with the price hike, Mitsubishi says, the i remains the cheapest all-electric vehicle available in North America.

New prices for the trim levels are set at $29,125 for the entry-level ES, and $31,135 for the SE. After the federal tax credit, the net prices drop to $21,625 and $23,625, respectively. Interestingly, option package pricing remains the same: the Cold Zone package stays at $150, and the premium package (HDD navigation system with rear camera, FUSE Handsfree Link System with USB port, steering wheel-mounted audio controls, and a DC quick charging port) remains a $2790 option.

A call in to Mitsubishi confirmed what the “unforeseen changes in market conditions” were. The price increase is due to "the volatility of the yen. The Japanese currency was expected to be stronger when the April pricing was announced, but the automaker had to recalculate the conversion to the U.S. dollar.

Source: Mitsubishi

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