Mitsubishi Drops Raider

Tom Ludwick

Automotive News reports today that after the 2010 model year, the Raider will disappear from Mitsubishi's lineup. The Raider's sales suffered a decline of 64.5 percent in 2008 compared with 2007.

Chrysler currently builds the raider for Mitsubishi as a rebadged Dodge Dakota. The two automakers have a contract that expires after the 2010 model year, which Mitsubishi has declined to renew. Chrysler will continue to produce the Raider through mid-2010. Chrysler has a similar contract with Nissan-the next-gen Nissan Titan will be built by the Detroit automaker.

Mitsubishi sales declined 24.6 percent last year. President Osamu Masuko is pushing to have the company introduce smaller, more fuel-efficient vehicles to the U.S. market in response to the shake-up that occurred last summer when gas prices soared. He also is seeking to replace the Galant mid-sized sedan with a smaller car.

Source: Automotive News

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