Mini’s ad team hit a home run with their latest 2014 Mini Cooper teaser, bringing a whimsical twist to the 37-second clip. Mini fans and movie lovers alike will immediately recognize the classic Italian Job soundtrack by Quincy Jones and Don Black.
Since we’ve already spied the next-gen Mini almost fully uncovered in hardtop and convertible forms, the video succeeds as more of a buzz-builder than anything else. The camera glides over a shadowed 2014 Mini Cooper, revealing front and rear views that are unmistakably Mini. Prominently featured are the new Mini’s larger headlights, which are seen here with bright xenon bulbs.
The Italian Job soundtrack is fitting because the film was remade in 2003 (to a largely let down audience), and Mini capitalized by inserting its then brand-new generation of zippy Coopers into the film. All in all it was a massively successful marketing move, helping provide the spark for Mini sales in the early 2000s.
As we’ve reported previously, there is going to be a fresh new engine lineup for the 2014 Mini Cooper. The base Cooper ditches the naturally-aspirated four-cylinder and switches to a turbo three that makes 134 hp and 162 lb-ft of torque. The 2014 Mini Cooper S will gain some displacement, moving from a 1.6-liter turbo four-cylinder to a 2.0-liter turbo four that slightly bumps power from 181 hp to 189 hp, although torque jumps significantly from 177 to 207 lb-ft.
New features will include a head-up display, a rear view camera, a parking assist system, and an array of advanced safety technologies.
Mini has always maintained a fun and a distinct identity throughout its history, even since it started to be manufactured by BMW in 2001. The modern brand strategy revolves around personalization and individual identity, which continues to set it apart from competitors like the Fiat 500.
Check out the video below, and stay tuned for more information once the 2014 Mini Cooper is unveiled in Oxford, England on November 18.