Milestone: Hyundai and Kia Experience Record-Breaking March

#Kia, #Rio

Kia reached an impressive sales milestone in March: over 50,000 vehicles sold in one month. The official tally was 57,505 units, a 30-percent increase compared to March 2011.

"Kia has invested heavily in the U.S. market, and our record-breaking monthly performance demonstrates how far the brand has come in an extremely short period of time," said Byung Mo Ahn, group president and CEO of KMA and KMMG in a prepared statement.  "We are extremely proud that our U.S. assembly plant builds two of our best-selling vehicles.”

Hyundai, on the other hand, also had a great March with 69,728 units sold, an increase of 13 percent compared to the same month last year.

Kia’s Hots

Kia Rio: Sales numbers reflect the new subcompact’s updated styling and increased fuel economy. During March, Kia sold 4509 units, a huge jump from the 2070 Rios sold in March 2011.

ParagraphImage

Kia Optima: Also showing strong numbers is the Optima sedan, which found its way home to 15,008 customers last month, more than any other Kia last month. Kia sold 6891 Optima sedans during the same period last year. The Optima’s success can be attributed to its sharp sheetmetal and wide array of powertrains that include a turbocharged I-4, naturally aspirated I-4, and a hybrid.

Kia Soul: The funky box on wheels continues to do well with 13,607 sold last month, compared to the 10,028 units sold during March 2011.

Kia’s Nots

Kia Sportage: The compact crossover segment has recently seen new entrants including the 2012 Honda CR-V and 2013 Mazda CX-5. Kia sold just 3643 Sportage crossovers last month, compared to 4715 during the same period last year.

Kia Sorento: Kia’s larger crossover also didn’t fare well last month. The Sorento made its way to 10,303 customers last March, which is 7 percent less than the 11,071 sold last year.

Hyundai’s Hots

Hyundai Equus: The brand’s premium flagship found its way to 352 customers last month—a small number, yes, but still an increase of 32 percent compared to the same month last year.

Hyundai Accent: Right behind the Equus is the Accent subcompact, which posted 8337 units sold last month, an increase of 31 percent from the 5739 sold during March 2011.

ParagraphImage

Hyundai Genesis: The coupe and sedan duo posted at 22-percent jump last month with 3429 units sold. Hyundai sold 2664 units last March. Expect the numbers to increase once the refreshed 2013 Hyundai Genesis coupe reaches showrooms.

Hyundai Sonata: Despite tough competition from the new 2012 Toyota Camry, the Sonata managed a 2-percent gain with 23,281 units sold last month.

Hyundai Elantra: The fuel-efficient Elantra posted a modest 2-percent gain last month with 19,681 sold, compared to 19,255 during March 2011.

Hyundai’s Nots

Hyundai Azera: With the new 2012 Hyundai Azera just released, this is the last time the full-size sedan should be on the “not” list. But as it stands, the Azera only sold 128 units last month, a 36-percent drop compared to March 2011.

Hyundai Tucson: Hyundai’s compact crossover slipped a bit last month with 4197 sold, a drop of 7 percent to the 4508 units moved during the same period last year.

Hyundai Veracruz: Veracruz sales numbers reflect the need for an all-new model: Hyundai sold just 622 Veracruz SUVs last month, an 8-percent drop to the 672 units sold during March 2011.

New Car Research

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP