NEWS: Mercedes-Benz Mimics Rivals by Introducing New Bicycles

May 13, 2011
Mercedes Benz Road Bike
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Whether it’s an attempt to cash on growing awareness of environmentalism or a grab at the wallets of well-heeled enthusiasts, branded bicycles have become the latest “it” accessory for car manufacturers. Now Mercedes-Benz is getting in on the action, with a line of five bikes bearing the three-pointed star logo.
First up is a mountain bike, inventively named the All Mountain. It features Fox Racing and DT Swiss suspension components, hydraulic disc brakes, and SRAM 30-speed gearing. If you prefer sidewalks to sand dunes, consider the Mercedes fitness bike, which has a front suspension fork, hydraulic disc brakes, and stark white paint. There’s also what Mercedes calls a trekking bike, a version of the fitness bike decked out with a dynamo-powered headlight, rear mudguard, and luggage rack to make for more practical riding.
The ‘Benz bicycle line also attends to adrenaline-seeking customers with a limited-edition road bike. The company says that Formula 1 drivers Michael Schumacher and Nico Rosberg train on this bike in between race seasons, making this possibly your only chance to snap up the same ride as a Formula 1 driver. The road bike weighs just a hair under 15 pounds and has a carbon-fiber frame, lightweight DT Swiss wheels, and high-end SRAM Red gearing and brakes. You’ll have to order soon if you want one, as only 100 copies are being produced this year.
Finally, your offspring can accompany you on bike rides thanks to Mercedes’s new children’s bike. It comes in white, red, or pink, and is meant for kids three to six years old. In addition to the bikes themselves, Mercedes offers a range of cycling accessories and clothing. No prices have been announced for the line of bicycles, but based on the high price tags affixed to the lineups from other luxury manufacturers like Audi, BMW, and even Maserati, you can expect to pay at least four figures for these two-wheeled conveyances.
Source: Mercedes-Benz
Mercedes Benz Trekking Bike

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