Just as Porsche and BMW have their own design firms (in the form of Porsche Design and DesignworksUSA, respectively), Mercedes-Benz recently got in on the design consulting game with its own dedicated design wing called Mercedes-Benz Style. For its first project, Mercedes-Benz Style aimed to transform a Eurocopter EC145 into something that embodied it's own design (and luxury) philosophy.
Making its debut at the 2011 European Business Aviation Convention and Exhibition (EBACE), the EC145 “Mercedes-Benz Style” was designed according to the brand’s standards of quality and comfort. While the company claims the helicopter incorporates certain Mercedes-Benz design elements, only the characteristic silver paint scheme gives any indication that this is no ordinary helicopter from the outside. On the inside, however, the influence becomes more apparent. With a generous use of wood, leather and other materials commonly found in Mercedes sedans, the interior is plush and spacious for that total VIP experience.
“The interior design of the EC145 ‘Mercedes-Benz Style’ helicopter represents the classic passion of the Mercedes-Benz design language and fulfills the very highest expectations in terms of elegance, luxury and comfort,” said Prof. h.c. Dr. Gorden Wagener, head of design at Mercedes-Benz.
Apart from being luxurious, Mercedes claims that the passenger cabin was designed to be extremely versatile as well. The seats are fixed to rails and can be arranged in a variety of different arrangements, seating four to eight passengers. The seats can also be removed completely to better accommodate luggage. Mercedes states that the wide range of interior configurations lends to the helicopter’s versatility, making it just as suited for business trips as it is for family travel.
As the first product from the newly formed design wing, the EC145 “Mercedes-Benz Style” is a good indication of what to expect from the firm in the future. This particular unit is already spoken for by a European customer, who will take delivery of their new ultra-luxurious helicopter after the EBACE show.