McLaren Opens Flagship Dealer Store In London

London’s prestigious One Hyde Park is the new home of race-car-builder-turned-super-car-manufacturer McLaren’s first retail dealership. Opening tomorrow, it will be the first of 35 dealerships McLaren will open this year around the world.

Although the MP12-4C is not McLaren’s first foray into street legal super cars it will offer more than four times the sales and service support than it did with the F1 and its eight worldwide dealerships. This time instead of flying a technician to the owner of the car or service center McLaren claims it “is stocking its retail network with a spare of every serviceable part for the MP4-12C.” McLaren calls it “its ‘pit stop’ service concept that ensures fast and efficient repair.”

Good thing, because the MP4-12C is the first in a full lineup of carbon-fiber based sports cars McLaren is planning, all with far greater volume than the F1.. Production for the MP4-12C alone is expected to reach 1000 units just this year (roughly 10 times greater than the F1's production run of 106 cars during a seven-year span). Once its portfolio is completed, McLaren may be cranking out close to 4000 cars annually by mid decade.

McLaren plans on opening two additional U.K dealerships (one in Manchester and another in Birmingham) within the next two weeks. By the end of 2011, the company will have 35 different sales outlets in 19 countries. Current plans call for dealers in the following locations:

Europe: UK (Birmingham, London, Manchester); Germany (Düsseldorf, Hamburg, Frankfurt, Munich); Benelux (Brussels); France (Monaco, Paris); Italy (Milan); Spain (Madrid), Switzerland (Zürich)

North America: Canada (Toronto); USA (Chicago, Dallas, Los Angeles, New York, Miami, Newport Beach, Philadelphia, San Francisco, Tampa)

Middle East / South Africa: UAE (Abu Dhabi, Dubai); Qatar; Saudi Arabia (Jeddah, Riyadh); Bahrain; South Africa (Johannesburg)

Asia/Pacific: Hong Kong; Singapore; Australia (Sydney); Japan (Tokyo, Osaka)

Source: McLaren, Bloomberg

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