Mazda is bringing a slew of show cars to the 2012 Tokyo Auto Salon, and the brand’s booth will prominently feature the upcoming CX-5 crossover at this year’s show. With a launch scheduled for spring 2012 for both Japan and the U.S., the CX-5 is apparently getting a big push in the direction of car customizers, who will get a taste of what can be done with the compact crossover when the show begins January 12, 2012.
Mazda says the theme for its booth at this year’s Tokyo Auto Salon will be “Environmental Technology: Pushing the Boundaries of Emotion in Motion.” To keep with that theme, Mazda will highlight its Skyactiv technology, displaying Skyactiv engine and transmissions at its stand and hosting a “talk show” featuring interviews with the engineers that helped develop the technology. Outside, a very different kind of technology will be showcased, as the Le Mans-winning Mazda 787B will demonstrate its rotary-powered awesomeness to show attendees.
But being that Tokyo Auto Salon is a custom car show, Mazda’s booth wouldn’t be complete without at least a few modified models. And Mazda has a handful of cars in store for this year’s show. Here’s a rundown of what the Japanese automaker will be bringing come January 12.
Custom Mazda CX-5
This special edition of the CX-5, which Mazda says is the first of its new-generation products to adopt the brand’s new “Soul of Motion” design theme, features a red exterior and matte black-finished alloy wheels. The vehicle is slightly lowered, but otherwise maintains the standard model’s design and styling.
Mazda Demio 13-SKYACTIV and Smart Stylish
The Japanese-Market counterpart of the Mazda2, the Mazda Demio, will be shown at this year’s Tokyo Auto Salon in two variants. The 13-SKYACTIV model will feature a red exterior and chrome accents. Inside, a beige synthetic suede covers the seats and steering wheel, and lines the door trim and A-pillars. The cabin is designed to be sophisticated, with its soft-tone color scheme. The Demio Smart Stylish, on the other hand, gets a more aggressive styling treatment with its lowered ride height and custom aero parts, including a unique front valance, side skirts, and rear diffuser.
Mazda Axela Sport 20S-SKYACTIV
The Mazda Axela, known as the Mazda3 in other markets, will also make an appearance in Tokyo in January, sporting unique aero parts and custom wheels. Parts that have been modified on the Axela Sport 20S-SKYACTIV include the front air dam, side skirts, rear bumper, and roof spoiler. The interior is also unique to the show car, with a black leather upholstery and piano black-finished center console and instrument cluster hood.
Mazda Premacy 20S Prestige Style
The vehicle we know as the Mazda5 will be shown in Tokyo with unique bumpers and headlights, a new wing, 19-inch alloy wheels, KENSTYLE rear underskirt, and other custom exterior parts. Mazda says this show car builds on the sportiness and quality of the standard model, and enhances the company’s “Soul of Motion” design theme.
Mazda Biante GRANZ
The not-for-U.S. Biante GRANZ minivan gets aero parts from KENSTYLE, 19-inch alloy wheels by WORK, and a custom interior.
Mazda Roadster BLACK TUNED
Known to us as the MX-5 Miata, the Mazda Roadster will be shown in Tokyo in its BLACK TUNED trim, featuring a range of track-oriented goodies. Among those special performance pieces are lightweight BBS alloy wheels, Bilstein height-adjustable shocks, Brembo brakes, and Recaro seats.
Mazda RX-8 Spirit R
Not offered in the U.S., the Spirit R trim level is the high-performance variant of Mazda’s rotary sports car. This show car takes that high-performance theme to even greater heights, with 20-inch BBS alloy wheels, Brembo brakes, and a lowered stance.
Mazda Roadster NR-A Jimba Ittai
With a name meaning “rider and horse as one,” the original philosophy behind the Miata’s development, the Mazda Roadster NR-A Jimba Ittai is meant to be an even purer incarnation of Mazda’s beloved sports car. Painted in the Mazda race livery used in the four-hour endurance race for the media, this show car also gets 16-inch ENKEI alloy wheels, Bridgestone high-performance tires, Bilstein shocks, a lowered ride height, Endless-brand brake pads, a Takata race harness system, and many other racing-inspired goodies.