It's hard to imagine there's much life left at Maybach, but new images indicate Daimler's ultra-luxury brand is at least considering a mild facelift for its aging 57 and 62 models.
If accurate, the photos published by Autocar suggest the revised cars will be mildly tweaked to incorporate design cues found in other contemporary Mercedes-Benz offerings. The front bumper fascia is altered, and incorporates LED running lights in lieu of the traditional foglamps. The car also seems to have received a smoothed hood, capped by a larger grille. The revised car could make its first appearance at the Beijing motor show next month.
Should the facelift be implemented, it may be a last hurrah for the brand, which was revived by Daimler in 2002 to provide an ultra-luxury alternative to its existing S-class portfolio. Built largely upon the S-class, the brand never found its stride, and apart from a few special-edition models and sport variants, never truly expanded its lineup.
"The contribution of Maybach is not significant or relevant," Daimler CEO Dieter Zetsche told Autocar, "but there are only two players and we are one of them."
Rumors suggest that instead of developing a next-gen Maybach, the company will simply craft an even more luxurious variant of the next-gen S-class -- similar to what Daimler used to do with the special stretched Pullman models.