In two new advertising campaigns, Chrysler wants to remind consumers that the 2010 Dodge Challenger and the upcoming 2011 Jeep Grand Cherokee are about as American as it gets.
Dodge's spot, scheduled to air in conjunction with the United States matchup against England at the 2010 FIFA World Cup, suggests that George Washington would have driven a 2010 Challenger. The ad, which portrays a skirmish with the Redcoats, shows the former president blasting onto the battlefield in a vanguard of Challengers with high-flying American flags.
Jeep's advertising and marketing blitz emphasizes the automaker’s return to pride and quality in its products, starting with the new 2011 Grand Cherokee.
"The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product," Oliver Francois, lead marketing executive, Chrysler Group LLC, said. "The campaign is the company's way of making it clear to our current and potential customers that we have that personal pride back and we are creating quality products."
Watch the Challenger ad here, and stay tuned in the near future for more in a series of commercial spots.
The link to one of the first 2011 Grand Cherokee ads links here. Come back to Automobilemag.com at midnight June 20 for the juicy details on the Grand Cherokee, including a photo and video gallery.
Source: YouTube, Chrysler