Making Progress: Honda, Nissan Up for October, Toyota Down 3.2 Percent

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Toyota and Honda are starting to make progress after a downward trend in sales following the earthquake and tsunami that rocked Japan. Honda is reporting a 3.3-percent increase, while Toyota is still down just 3.2 percent, which looks better than last month’s 18.2-percent decrease. Nissan continues to post gains, up 18 percent.

Nissan North America Nissan is up 18 percent, raising sales in October 2010 from 69,773 units to 82,346 in October 2011. The automaker also reports year-over-year sales gains for the Nissan brand, which is up 22.1 percent at 75,484 units sold, compared to the 61,843 units sold during the same month last year. Infiniti saw a different trend, decreasing 13.5 percent from a year earlier, selling 6862 units compared to 7930.

Nissan – 75,484 units sold, Up 22.1 percent Nissan posted a new record for October, once again led by the Altima sedan in sales volume with 21,838 units sold, compared to 18,978 sold last year – a gain of 15.1 percent. Much like last month, the all-new Versa was the second highest in volume in its second full month of sales, with 8889 units sold in October, representing a 47.1 percent increase over the same month last year, when 6044 Versas were sold. The Rogue also did well, gaining 13.2 percent in sales compared to last year’s 8862 units sold with 10,034 SUVs moved off the lot.

Some models however, lost momentum. The Nissan Cube continues to drop, down 85.4 percent with just 198 units sold compared to last October’s 1359 Cubes sold. The 370Z also saw better days last year, as it dropped 40.7 percent with 442 units sold (two more than last month) compared to 745 the same period last year.

Infiniti – 6862 units sold, down 13.5 percent Nissan’s luxury marque was again led in sales volume by the Infiniti G sedan and coupe range which increased by 10.1 percent with 2986 units sold compared to the 2711 sedans moved in October 2010. The QX SUV sold 1244 units, versus 1157 the same period last year for a gain of 7.5 percent. The not-so-hot sellers include the Infiniti M, and EX crossover, selling only 664 and 469 units, compared to the 1175 and 751 units sold last year, respectively. The Infiniti M saw a 43.5 percent decrease, while the EX dropped 37.5 percent.

American Honda Motor Company October seems to be looking up for the automaker, who has continued to see a downward trend until now. The automaker sold 98,333 vehicles this October, which is 3.3 percent gain over last year’s 98,811 units sold. The 3.3 percent gain is calculated on a daily selling rate, in which October of 2011 had 26 selling days versus the 27 days in October 2010. A different story goes for year-to-date sales: Honda is down 5.3 percent, with 958,130 units sold, compared to 1,011,247 sold throughout the same period last year. The Honda brand is up 3.2 percent, while the Acura division is also up 4.8 percent.

Honda – 87,218 units sold, Up 3.3 percent The Accord and CR-V swapped spots as the lead sales volume leader compared to last month. The Accord led the way, selling 22,589 units in October for a gain of 9.4 percent over the 21,451 sold the same period last year. The CR-V was Honda’s second-best for the month, moving 19,326 units for a 11.2 percent increase over last October when it 18,040 units were sold. With the all-new CRV slated for release later this year, Honda expects numbers to continue to climb. The Honda Pilot was also a winner for this month, with a 58.5 percent increase, selling 12,466 units compared to last October’s 8169 Pilots sold.

Honda’s hybrids took a hit, however. Only 480 units were sold, representing a 24.7 percent decrease over last October’s 662 sold. But perhaps the biggest losers were the Insight and CR-Z, dropping 74 percent and 78.9 percent, respectively. Only 492 Insights were moved compared to the 1965 that were sold last year, while the CR-Z dropped to 289 compared to the 1419 sold last year.

Acura – 11,115 units sold, Up 4.8 percent Although Acura reports the top-seller for October was the MDX with 3691 units sold, it is down 2.8 percent compared to the 3945 sold last year. The TSX however, experienced a record October, posting sales of 2977 units – a gain of 37.3 percent over the 2251 units sold October of last year. The RDX also saw a sales increase. Up 27.6 percent compared to last year, 1632 RDXs were moved off the lot compared to last October’s 1328. The rest of Acura’s lineup was down, with RL posting the biggest loss. Down 90.9 percent versus last October, only 22 units were sold compared to October 2010’s 251.

Toyota Motor Sales Despite production ramping back up to pre-earthquake levels, the automaker is reporting a sales decrease of 4.3 percent for the month compared to last October. This month, 134,046 units were sold compared to October 2010’s 145,474 vehicles sold.

Toyota –115,954 units sold, Down 3.2 percent Toyota is slowly but surely improving each month. After posting an 18.2-percent loss last month, this month it is only reporting a 3.2-percent decrease. The all-new Camry led the brand’s sales volume with 22,043 units sold, despite being down 8.5 percent from the 25,014 units sold October of last year. The Corolla also saw a decrease in October, selling 16,244 units compared to the 18,636 units sold the same period in 2010, shrinking 9.5 percent. The Avalon improved, gaining 17.7 percent in sales with 2502 units sold this month, up from last year’s 2208.

Among the light trucks, SUVs and vans, the RAV4 led sales volume, posting sales of 10,680 units in October. That number is down 24.5 percent from the 14,694 units sold the same period last year.

Lexus – 18,092 units sold, down 10.9 percent The ES 350 was the sales volume leader among Lexus’ passenger cars in October, with 4300 units sold, down 13.3 percent from the 5153 sold last October. The flagship LS was up slightly at 2.5 percent, selling 1186 for the month compared to last year’s 1202. The biggest losers were the HS 250h hybrid and the GS. The HS was down 73.1 percent, selling only 205 units, way down from last year’s 792. Only 266 units of the GS were sold, a 50.4 percent decrease from last October’s 557. Lexus expects numbers to improve with the introduction of the all-new 2013 GS when it arrives in 2012. Like last month, four more LFA supercar models were sold in September, bringing the total number sold in the U.S. to 48. The RX took the sales lead among Lexus’ SUVs, selling 6691 units, but sales of 8569 RX models a year prior makes for a decrease of 18.9 percent.

Scion – 3952 units sold, Down 18.3 Scion was also down in October. The tC sports coupe led sales volume at 1927 units sold, down 7.4 percent from the 2162 tCs sold last October. The xB follows the sports coupe, with 1397 units sold, but last October’s sales of 1618 equate to a decrease of 10.3 percent. Only 628 units of the xD were sold, representing a 25.4-percent decrease from the 874 xDs sold in the same month a year prior.

Source: Honda, Toyota, Nissan

Karla Sanchez
Sorry, I should've clarified the daily selling rate (DSR). October 2011 had 26 selling days, while October 2010 had 27 selling days.
STEVE
Do the math i belive you made a mistake, Honda would be down 3.3%. if they sold 98,333 this october and 98,811 units last year? (Im alittle confused) or your math sucks or maybe its me! can someone please explain???????

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