Lincoln Sees All-Wheel-Drive As Part of Brand’s Identity, Future

When one usually thinks of all-wheel-drive, the first brands that pop into mind are Subaru and Audi, both having spent decades building a carefully-crafted  image around that core technology. The latest brand that wants to join the AWD fray in a major way is…Lincoln? Although not traditionally associated with the technology, Lincoln claims the drivetrain configuration is comprising an increasingly larger part of its sales mix.

With the discontinuation of the rear-drive-only Town Car, Lincoln  notes that all-wheel-drive is now available in all the brand’s vehicles, from the MKZ and MKS sedans, through to the MKX and MKT crossovers, as well as the full-size, body-on-frame Navigator SUV.

In terms of sales mix, the ostensible Town Car replacement MKT is trending at 72 percent all-wheel-drive, followed by the MKX and Navigator, both at 62 percent, the MKS at 46 percent, and the MKZ with 25 percent.

All-wheel-drive is also an enabling technology to allow full optimization of the 355 horsepower and 350 pound-feet of torque produced by the 3.5-liter EcoBoost V-6 in the MKS and MKT models. That level of power in a front-wheel-drive vehicle would likely result in poor driveability and control characteristics.

"We see all-wheel drive as a core technology option for the entire Lincoln line-up, both today and for the future," C.J. O'Donnell, Group Marketing Manager for Lincoln, said.

Source: Lincoln

u got it lincoln.entering into a market that gives lincoln a direct competetor as an audi.which means lincoln's brand image is draged into the luxury market up against the german engeneering.i like that challenge.i think it is a great idea,if the execution is presize and service is matched.tecknology is something lincoln has and the latest study says lincoln beat lexus in customer satisfaction and their interiors and tech are no comarision to lexus range they passed that stage so why not make lincoln a ultra luxury brand and make the owners feel that this not a japanese luxury competitor it is an american luxury " its a lincoln" . lincoln still finds buyers for a rebadged ford today but it is not going to be the same when they make it a awd only.brand new exterion design is what it's buyers dont have much of a choice rather than to buy a rebadged ford or toyota or honda or chevy and etc.i like the what nissan did with infinity.if its on the road u can say its infinity not a rebadged nissan.good luck ford.

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