Send in the flying nuns…err…doctors! Wait, what? Part of the around-the-clock roadside assistance Lexus offers in Europe includes a specially-trained group of engineers that will come to fix an LFA anywhere on the continent.
Lexus’ European roadside assistance is already pretty flush with luxe, providing five-star hotel arrangements and dispatching a driver to transport you to your destination if needed. For those lucky customers who purchased the LFA supercar, however, there are a few added bonuses. Not only do you get put up in a posh hotel, but if your car is incapacitated, Lexus will also provide you with a GS450h to drive in the interim. Yes, we know, driving a €75,100 sedan instead of your €380,000 supercar can really be a drag, but Lexus wants to make sure you get where you’re trying to go.
To make sure that your LFA gets up and running as quickly as possible, the luxury brand will also fly in a specially-trained engineer to anywhere in Europe to inspect and repair the car. Nicknamed the “Flying Doctors,” they are available to LFA owners 24 hours a day, seven days a week, and 365 days a year.
Lexus has long struggled outside of the U.S. and has had trouble competing with the likes of Audi, Mercedes-Benz, and BMW overseas. Most of the Lexus lineup was designed with the U.S. market in mind, and the brand has been slow to release diesel models in Europe, where oil-burners are more popular than in the States. This customer assistance is similar to the strides Lexus made during its initial launch in the 1980s that helped rocket the brand to the top of the U.S. luxury sales charts. Will such attention to detail pay off in Europe, or in the supercar segment? Only time will tell.