Lexus Puts New CT 200h on Center Stage in "Dark Ride" Interactive Web Film

Want to take a ride in the new 2011 Lexus CT 200h? You can through a high-definition interactive film called "Dark Ride," released today on a special Lexus microsite.

Should you choose to accept the ride, you'll be seated alongside actor Norman Reedus of "Boondock Saints" fame, who will be doing all the driving to Los Angeles. Reedus' character is a man named Tony Driver, a grizzled driver-for-hire with no regard for the law and an ability to get out of sticky situations (surprise, surprise). In addition to telling Tony Driver where to drive and how to react, the consumer will also be able to upload their own photo, record dialogue lines, and control camera movement and point of view. If you've been attending your weekly acting classes, now is an appropriate time to shine.

"With 'Dark Ride' we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011," said Dave Nordstrom, Lexus marketing VP. "In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to 'The Darker Side of Green,' which is completely different than the way hybrids are usually portrayed."

First revealed in Geneva, the CT 200h will be Lexus' premium hatchback and the fifth hybrid vehicle in the lineup. A 1.8-liter inline-four is paired with Toyota's Hybrid Synergy Drive system and is capable of running solely on battery power for up to 1.2 miles at speeds below 28 mph. The transmission comes programmed with four driving modes -- EV, ECO, Normal, and Sport -- while the design draws inspiration from the LF-Ch concept.

Want to take a digital ride in the 2011 Lexus CT 200h? Head over to the Lexus "Dark Ride" Web site to start your trip.

Source: Lexus

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