Kia Teases Ray Plug-In Hybrid Concept Before Chicago Show Debut

We’re still a few weeks away from the dawn of the 2010 Chicago auto show, but that hasn’t stopped Kia from teasing us with a rendering of its latest concept car.

Called the “Ray,” we’re told the car is an exploration in applying Kia’s design language to a plug-in hybrid vehicle. That task was left to Kia’s American design team, which is based in Irvine, California.

Other details about the concept are scarce, but we wouldn’t be too surprised if the powertrain used in the Ray largely resembles that in Hyundai’s Blue-Will concept, which was unveiled at the 2010 Detroit auto show. In that car, a 1.6-liter direct-injection I-4 is paired with a 100-kW electric motor through a CVT, allowing the front wheels to be driven by the gasoline engine, the electric motor, or a combination of the two. Blue-Will also featured a lithium polymer battery, similar to those used in other Hyundai and Kia hybrid development systems.

Look for more details on Kia’s concept to emerge closer to its unveiling on February 11. Stay with Automobile Magazine for all the latest news on the Ray and other happenings from the Chicago show.

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