Kia Optima Outshines Sorento in December, Hyundai Up 13 Percent, Record 2011 for Both Brands

Both Kia and Hyundai are celebrating 2011 with record-breaking annual sales totals, with Kia reporting a 36.3 percent increase over 2010 totals, with 485,492 vehicles sold and the Soul exceeding 100,000 units sold. Hyundai sold 645,691 vehicles in 2011, representing a 20 percent increase compared to 2010 totals.

Kia – Up 42.5 Percent, 43,390 Units Sold

The Sorento has been the volume leader for several months prior, but sales for the Optima skyrocketed, surpassing sales for the SUV by a hair in December with 10,704 units sold. The Sorento nipped at its heels with a total 10,663, but although it was the second best-selling vehicle last month, it’s still the best-selling Kia vehicle overall, with 130,235 units sold in 2011. The Soul also keeps its momentum, pulling in 9,624 units last month, totaling 102,267 vehicles for the year. Sales for the all-new Kia Rio are steady, with 2155 units moved off the lot compared to the 2159 that were sold in November. The Sportage also saw a slight increase in December, with 3617 sold over the 3218 vehicles sold November. The Forte compact sedan and five-door posted 4730 sales in December, and ended the year with 76,295 sold.

Hyundai – Up 13 Percent, 50,765 Units Sold

Hyundai’s volume leader was, predictably, the Sonata midsize sedan, recording 17,340 sales last month and 225,961 for the year. The Elantra continued to be a hot seller in December with 13,025 sales, bringing the car’s annual total to 186,361. The all-new Accent (up 19 percent year-over-year) was the third best-seller in December with 5316 sold, but the fourth best-selling Hyundai vehicle in 2011 with 55,601 sold. The third best-selling vehicle for the year was the Santa Fe with 74,391 units sold, with 5,082 of those sold in December. Sales for the Veloster continue to decrease in its third full month on sale. When it first went on sale, 3700 units were sold; Hyundai moved 2538 Veloster three-door coupes in November, but only 2188 in December. The soon-to-be-replaced Azera sold only 18 units in December and 1524 for all of 2011. Hyundai has hopes for much higher sales with the all-new 2012 Azera featuring the company’s “Fluidic Sculpture” design language.

Source: Kia, Hyundai

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