Johann de Nysschen may have just stepped out of his position as the President of Audi of America, but it didn't take long before he landed somewhere else. On that note, Infiniti just announced that de Nysschen will serve as Senior Vice President at Nissan in charge of the Infiniti division.
De Nysschen's departure from Audi came after some 19 years of service to the company. In his seven years alone as head of Audi of America, he presided over the company nearly doubling its market share in the states from 5.3 in 2004 to 9.5 percent in 2011.
Last week brought the announcement that De Nysschen was out as head of Audi of America, and the rumor that a greater executive shake-up is afoot as the company claws for a greater slice of the premium car market.
Now out at Audi, De Nysschen will head Infiniti as of July 1 of this year, and work primarily out of Infiniti's new headquarters in Hong Kong. Considering that his resignation came on June 1st, one has to admire such a quick turnaround.
One should also admire Infiniti's motive: spurred in part by parent company Nissan's big push for more volume and greater market share, Infiniti is a brand on a mission. It's made great strides in both style and substance, with stunning concepts like the Emerg-E and green technologies like the M Hybrid and upcoming Infiniti LE. It’s also made great strides in expanding its global reach, especially within the European market. Hiring a man who aided in Audi's march up the premium car ranks smacks of optimistic determination. Considering Audi's success--it sold 10 times as many cars in 2011 as it did in 1991--it's a safe bet that De Nysschen will put some big things in motion at the Japanese marque.