Japan Quake Relief Roundup - BMW, Chrysler, GM, BMW, Daimler, Suppliers


The destruction caused by the earthquake and tsunami in Japan is only just beginning to be assessed. Even so, many automakers and automotive suppliers are pledging support to the relief efforts. What follows is the latest information we have.


  • Powertrain supplier BorgWarner, which has five facilities in Japan plus another plant with a joint venture partner, will donate $100,000 to the Red Cross.
  • BorgWarner will match all donations from its employees worldwide.
  • BMW, which has about 800 local Japanese employees, will donate one million euros ($1.41 million) in emergency aid. The donation will be split equally between the Japanese Red Cross and the non-profit organization "Save the Children."
  • Chrysler will donate $100,000 to the American Red Cross for Japan disaster relief efforts through the Chrysler Foundation.
  • Additional employee and dealer contributions will be matched by Chrysler up to $100,000.
  • Daimler, which has approximately 13,000 employees in Japan through its subsidiaries, will donate two million euros ($2.82 million).
  • Daimler may donate material supplies later on.
General Motors
  • General Motors will donate $500,000 to the American Red Cross relief fund for those affected by the earthquake in Japan.
  • GM previously donated $250,000 to the Red Cross as a supporting member of the Disaster Responder program.
Magna International
  • Magna International, which has approximately 180 employees in Japan, will donate $250,000 to the Japan Red Cross and has created a disaster relief fund to assist its employees in Japan.
  • The National Automobile Dealers Association will donate $100,000 to the Red Cross' special Japan fund.
Tell us about donations from other companies in the comments section below.

Creative Commons photo by Morio.

Greg Hunicutt
I donated through UMCOR, the United Methodist Committee on Relief, which while it's a church-based relief agency connected to my faith is not a "preachy" organization but rather spells out its I.D., as there are a lot of Christians in Japan; they don't need a lot of preachiness right now but the link to the UM church is a subtle link while providing what's really needed: food, clothing and a kind word of hope. And their giving rate is incredible; about 98 percent of every dollar goes to the goods rather than a lot to administration costs.

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