IntelliChoice, AutoPacific Announce 2012 Motorist Choice Awards

Automobile Staff
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What happens when you merge AutoPacific’s Vehicle Satisfaction Awards with IntelliChoice’s Best Overall Value Of The Year Awards? The result is the 2012 Motorist Choice Awards, which were formally announced early this morning.

How do those two firms determine the Motorist Choice winners? The methodology is fairly straightforward: Auto Pacific surveys more than 75,000 new car buyers on satisfaction with their purchase, while Intellichoice surveys and monitors various cost of ownership metrics. Cars that receive high marks from owners and are relatively affordable to operate are in the MCA running.

“The Motorist Choice Award methodology is designed to get to the core of what consumers want to know when making purchase decisions,” said Eric Anderson, ownership cost database supervisor at IntelliChoice. “Through our analysis, we can identify vehicles that speak to their hearts and to their wallets. Based on our research, we’re proud to recommend these vehicles to consumers.”

So, what won in 2012? IntelliChoice and AutoPacific broke the winners into several categories, and split each into popular and premium segments. “Rather than shopping vehicles within a specific segment, buyers look for a vehicle based on their needs and desires,” said Daniel Hall, AutoPacific’s vice-president . “By paying attention to these patterns and incorporating our satisfaction data and IntelliChoice’s ownership insights, we can offer sound advice whether buyers are seeking a high-tech head-turner or a kid-friendly, fun-to-drive vehicle.”

The 2012 winners are as follows:

Category Segment Model
Active Lifestyle Popular Ram HD Pickups
Premium Porsche 911
Cargo Hauler Popular Toyota Prius V
Premium Cadillac Escalade
Cosmopolitan Popular Scion xD
Premium Audi A3
Eco-Friendly Popular Toyota Prius V
Premium Lexus CT Hybrid
Fun To Drive Popular Mini Cooper Countryman
Premium Mercedes-Benz C-Class
Head-Turner Popular Chevrolet Corvette
Premium Audi A5
High Tech Popular Hyundai Equus
Premium Cadillac Escalade
Image Popular Volkswagen Beetle
Premium Mercedes-Benz C-Class
Kid Friendly Popular Toyota Sienna
Premium Audi Q7
Luxury Lifestyle Popular Hyundai Equus
Premium Porsche Cayenne
People Mover Popular Chevrolet Suburban
Premium Mercedes-Benz GL
Performance Popular Volkswagen GTI
Premium Cadillac Escalade
Road Trip Popular Toyota Sequoia
Premium Porsche Boxster/Cayman
Value Popular Scion xD
Premium Lexus CT Hybrid
Youthful Popular Scion tC
Premium Land Rover Range Rover Evoque
For more information on the results of the 2012 Motorist Choice Award survey, visit both www.intellichoice.com and www.autopacific.com .

Source: IntelliChoice, AutoPacific

Category Segment Model
Active Lifestyle Popular Ram HD Pickups
Premium Porsche 911
Cargo Hauler Popular Toyota Prius V
Premium Cadillac Escalade
Cosmopolitan Popular Scion xD
Premium Audi A3
Eco-Friendly Popular Toyota Prius V
Premium Lexus CT Hybrid
Fun To Drive Popular Mini Cooper Countryman
Premium Mercedes-Benz C-Class
Head-Turner Popular Chevrolet Corvette
Premium Audi A5
High Tech Popular Hyundai Equus
Premium Cadillac Escalade
Image Popular Volkswagen Beetle
Premium Mercedes-Benz C-Class
Kid Friendly Popular Toyota Sienna
Premium Audi Q7
Luxury Lifestyle Popular Hyundai Equus
Premium Porsche Cayenne
People Mover Popular Chevrolet Suburban
Premium Mercedes-Benz GL
Performance Popular Volkswagen GTI
Premium Cadillac Escalade
Road Trip Popular Toyota Sequoia
Premium Porsche Boxster/Cayman
Value Popular Scion xD
Premium Lexus CT Hybrid
Youthful Popular Scion tC
Premium Land Rover Range Rover Evoque

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