Imagine your favorite hotel room--what does it have? A nice kitchenette, maybe, or a full-sized shower with beautiful tile? Hyundai's new hotel room has none of those things: it's a specially equipped i30 Wagon, dubbed "the world's first five-star hotel room on wheels."
Hyundai's newest stunt was created and put into action by its Dutch advertising agency, Fitzroy Amsterdam, which came up with the idea to turn one of its new cars into a hotel room by folding the seats flat, and throwing in some blankets and a couple of movie screens. In true 2012, social-media-heavy fashion, the hotel room was only available as a prize for Hyundai Netherlands' Facebook friends.
Credit goes to Hyundai, however, for not cheating on this experiment. Instead of agreeing to the stunt and sending a Santa Fe Sport five-seat crossover, or the upcoming Santa Fe seven-seat family hauler, Hyundai furnished a smaller car, the i30 Wagon (a slightly stretched version of the car sold in the U.S. as the Elantra GT).
The i30's transformation included a new name--"Hotel Hyundai," complete with a double-H logo that matches the i30's manual transmission H-pattern--and custom linens, bathrobes, slippers, and towels. Hyundai also installed two seatback LCD monitors and a micro-fridge between the seats to make sure guests were comfortable, quenched, and entertained. Hyundai parked the i30 on the patio of The College Hotel in Amsterdam, which allowed guests access to its other facilities and even use of its room service.
While we're not certain we'd want to recreate the experiment, it might be more comforting sleeping in an Elantra GT knowing it was (unofficially) rated as a five-star hotel room. Looking at the smiles of the Facebook-fan-guests, it looks like the novelty of sleeping in a car for an evening wasn't lost on them, either.
Source: Hyundai via DesignTaxi