The Hyundai Equus full-size luxury sedan will be priced at $58,900 in Signature trim.
There are no options on the Equus, but the Signature trim still includes a number of features including seating for five, HID headlights that turn around corners, front and rear parking sensors, a rearview camera, a driver's seat massage system, Alcantara suede roof trim, a 17-speaker sound system, Smart Cruise Control, and more.
All Equus sedans use a six-speed automatic and are powered by a 4.6-liter V-8 producing 378 horsepower on regular fuel and 385 horsepower on premium.
If you must have the best (and most expensive) Hyundai has to offer, step up to the Equus Ultimate, for $65,400. A regular wheelbase 2011 Lexus LS 460, for comparison, starts at $66,255 including a destination fee, effectively bumping Lexus from its normal position as the value alternative in the executive sedan class.
The Ultimate Package will wow customers not interested in a fancy badge with reclining rear seats with powered headrests. Those rear seats make the Equus Ultimate a four-seater and also include massage and leg support, and a cooling function. A refrigerator in the backseat can cool drinks as rear passengers use the rear seat entertainment system.
The Equus' pricing is closer to midsize luxury sedans than full-size luxury four-doors. A Mercedes-Benz E550 and BMW 550i can easily be optioned up to about $70,000.
Whether you compare the Hyundai Equus to a full-size or midsize luxury sedan, do you think its pricing makes it a good deal or would you still go for more established alternatives?
All Equus prices include a $900 destination fee.