Honda U.S. CEO Calls Accord Sales Unsatisfactory, Inventory Issues Remain

Honda Accord sales have struggled since the earthquake and tsunami hit Japan last year, with the automaker’s U.S. CEO commenting to Reuters that the unsatisfactory sales are due to remaining inventory and distribution problems.


"We are not satisfied with that," American Honda President and Chief Executive Tetsuo Iwamura told Reuters, regarding Accord sales.

Chief marketing officer Mike Accavitti added that Honda is still suffering inventory issues following the disaster.

Iwamura indicated to Reuters that distribution of popular models to dealers was “kind of a problem at this moment,” while inventory levels improve. The next-generation 2013 Honda Accord slated for this fall should boost sales, despite new entries like the 2013 Nissan Altima, 2013 Chevrolet Malibu, and 2013 Ford Fusion.

In the midsize family sedan class, the Accord has slipped to third place behind the Nissan Altima. Accord sales decreased by 4762 units last month compared to March 2011, to 26,771 units sold. The 2012 Toyota Camry and outgoing Nissan Altima had sales of 42,567 and 41,050 units, respectively.

Source: Reuters

Judging from the carry over styling of the coupe, clearly, the Accord sedan will be styled so that it will be a dull, generic looking sedan (it won't look too much different from last year's model) which when compared to the new Fusion, new Altima, KIa Optima and Sonata, will make the Accord the "ugly duckling" of the this group. The Accord better have superior handling, mpg, and features when compared to its competition as it will never sell based upon Honda's uninspired, boring styling.

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