Honda Rolls Out Everus Concept for Beijing Auto Show

#Honda, #Fit

Babelfish says otherwise, but it appears the Mandarin Chinese translation of Acura may be Li Nian. Honda recently announced its Guangqui Honda joint venture would soon be launching a premium sub brand by the same name, and previewed its first offering with the Everus show car.

The Everus certainly bears a visual likeness to recent Acura designs, especially with the strong swag lines, angled lower air intakes, and slender rear taillights that wrap into the decklid. The may not sport the “power plenum” beak, but its front fascia is no less controversial -- two slender headlamp assemblies lie on both sides of an angular grille. Few details are known about the Everus, although Honda does say it will be the first production Li Nian model. Reports suggest the Civic-sized offering may ride on a stretched City sedan, which itself is built off a stretched Fit platform. Interestingly, the Everus is designed to compete against the Civic. Guangqui Honda doesn’t manufacture that model, but Honda’s other Chinese venture -- Dongfeng Honda -- builds and sells the compact in the country. Expect Dongfeng to counter later this year with its own sub-brand crafted exclusively for the Chinese market. Look for a production version of the Everus to launch at this year’s Guangzhou auto show, which is scheduled for December. Source: Honda

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