Honda Loses Second Place Japanese Brand Global Sales Ranking to Nissan

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Nissan has ousted Honda from its No.2 global sales position among Japanese automakers with the sale of 4,080,588 vehicles during calendar year 2010 – 21.5 percent better than in 2009.

“2010 was a record-breaking year for Nissan as we assumed a position as the No. 2 Japanese manufacturer worldwide,” said David Reuter, Nissan’s corporate communications vice president. “This was a significant accomplishment given we have been No. 3 for a number of years.”

Retaining its spot at the top of the charts is Toyota with 2010 global sales of 7,528,000 units (up 8 percent). Third place Honda sold 3,555,000 vehicles (up 5 percent) worldwide, but remained in its No. 2 sales position in Japan (albeit by a very narrow margin).

Toyota’s domestic sales topped the charts at 1,566,000 units (up 14 percent); Honda with 647,000 units (up 3 percent); and Nissan with 645,320 units (up 7.7 percent).

Source: Honda, Nissan, Toyota

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